Self-ordering kiosks at Cardiff City Stadium



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Cardiff City introduces self-ordering technology Image: Cardiff City FC

The Championship team Cardiff City F.C. have introduced self-ordering technology at their stadium – the Cardiff City Stadium in Cardiff, Wales (UK).

‘insider MEDIA LIMITED’ stated that the technology has been launched in collaboration with catering partner, Levy UK + Ireland, the sports and entertainment division of Compass Group UK & Ireland.

The Cardiff City Football Club is a professional association football club based in Cardiff, Wales, UK. It competes in the Championship, the second tier of the English football league system.

The Cardiff City Stadium is a stadium in the Leckwith area of Cardiff, Wales (UK). It is the home of Cardiff City Football Club and the Wales national football team. Following expansion of the Ninian Stand in July 2014, the stadium officially holds 33,280 supporters.

Chertsey, England (UK)-based Levy UK + Ireland is the catering and hospitality partner to many of United Kingdom’s iconic sport, leisure, heritage, performing venues, and conference and exhibition centers. The company’s recipe for success is to create celebrated food and drink experiences and putting its partners and guests first.

Chertsey, England (UK)-based the Compass Group UK & Ireland brings all of the great tasting food, memorable experiences and vital support services that can transform every day into a great day. All of the little things that make the world of difference and boost the wellbeing of millions. From outstanding restaurant experiences, enhancing sporting events and feeding thousands of school children, patients, workers and military personnel, to delivering warm welcomes, clean buildings and safe environments. The Compass Group is here to inspire, protect, nourish, and energize.

‘insider MEDIA LIMITED’ further stated that the stadium, which has a capacity of more than 33,000, will see kiosks added to the traditional bar service.

Visitors can now order refreshments from 13 till counter points and 19 self-order units, which increases the number of order positions by more than 50 percent. Orders can then be picked up from three collection points.

The technological improvements will speed up matchday service times in the Grange End Family Stand and the Upper Concourse South. Fans will be able to pre-order their half-time food and drink at the same time as pre-match refreshments.

Said James Wing, General Manager at Cardiff City FC, “The introduction of self-order units in parts of the stadium is really exciting, and just the start of technological developments across the ground. It will mean that spectators will experience quicker service, allowing more time to enjoy match day. We hope this new, user-friendly experience will enhance fans’ day out at Cardiff City Stadium.”

Stated Jane Byrd, Managing Director of Compass Cymru (a localized offering of Compass Group UK & Ireland), “Technological enhancements at our venues like the Cardiff City Stadium continue to improve the customer journey, and so we’re delighted to bring these new self-ordering kiosks to such a fantastic stadium. As well as the new technology allowing supporters to enjoy quicker service times, there is the additional benefit of being able to order and pay for pre-match and half-time food and drink in one transaction, which makes things simpler and more straightforward for all our visitors.”

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