Shanghai ‘Snow World’ set to shimmer-sparkle


Snow World Shanghai under construction Image: Axis Leisure Management

The Axis Leisure Management* has announced recently that it is working hard toward bringing to life one of the largest and most technologically advanced indoor snow and ice venues in the world – ‘Snow World’ – in Shanghai, China.

A ‘LinkedIn post by Justin Downes, President, Axis Leisure Management, Beijing’, stated that located in Shanghai (only 30 km from the Shanghai Disney & Pudong Airport), the ‘Snow World’ is scheduled for opening in Q4 2023.

The Axis Leisure Management is a strategic planning, consulting and management services firm with offices in Beijing (China), Hong Kong and Vancouver (Canada). The Axis Leisure Management Limited (Axis) is the right choice for international firms that want to create a foothold in the world’s largest booming market as well as for Chinese companies, local and provincial Governments that understand the need to develop long-term relationships with international hospitality and tourism. As hospitality, leisure and business experts, the services of Axis are targeted to hotels, resorts, restaurants, bars, retail, golf courses, tourism authorities, entertainment companies, and various other establishments related to the services and hospitality industries in China.

Snow World Shanghai under constructionImage: Axis Leisure Management

The ‘LinkedIn post by Downes’ further stated that at more than 90,000 sq/m, the ‘Snow World’ features three ski trails with snow coverage of more than 45,000 sq/m and an elaborate Winter themed snow play park providing a wide variety of activities for all age groups over multiple floors of the 60 m high venue.

The broader project includes an Olympic-sized ice rink, 20,000 sqm water park, shopping mall, and more than 1,000 four and five star hotel rooms, operated by the Intercontinental Hotel Group (IHG). Axis is responsible for taking the operational aspects of the ‘Snow World’ project through the construction and handover phase, through to its grand opening, including all aspects of operational preparation, human resources and sales and marketing. After more than two years of setbacks, the Shanghai area is certainly ready for the ‘Snow World’ to bring the joy of ice and snow to the region, and to showcase the advancements that China is making in the world of Winter sports.

Snow World Shanghai under constructionImage: Axis Leisure Management

Footnote: *(Axis is undertaking the Snow World project under the name of its subsidiary company – Hospitality Associates Asia).
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