Sina Sports brings Monster Jam to Chinese fans

Sina Sports recently announced a strategic partnership with Monster Jam, the popular motorsport event operated by Feld Entertainment.

Under the agreement, Sina Sports will be streaming full episodes of ‘Monster Jam’, including the new programs to be released in 2017. The partnership will also see Sina Sports soon launch an official page for Monster Jam with ‘expanded editorial and video features’ as well as ‘a full library of archived Monster Jam episodes and other content’.

“We are very excited to be launching this new partnership with Sina Sports,” said Magnus Danielsson, Vice President of International Marketing and Sales for Feld Entertainment. “China is extremely important to our international growth strategy for Monster Jam. This new website will introduce the Monster Jam brand to millions of new Chinese fans. It will also give them a taste of what to expect at a live show, which we’re planning to bring to China for the first time in 2017!”

“Monster Jam is an exciting and fun event that appeals to fans of all ages, and we’re looking forward to playing an instrumental role in the introduction of the world-famous series to China,” said Vice President of Sina and General Manager of Sina Sports Arthur Wei. “We see a lot of reasons why Monster Jam will be successful in China. Monster Jam fits very well into our objective of continuing to provide our users with more and more diverse content from established world sports and entertainment brands.”

Read Danielsson’s take on how Monster Jam is creating new opportunities for stadium business.

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