SMC to host Coliseum Summit in Riyadh


Coliseum Summit MENA 2024 Image: Coliseum GSVA & SMC

In a pioneering collaboration, the one and only Coliseum Global Sports Venue Alliance is teaming up with leading SMC to host the 12th edition of Coliseum Summit MENA, and the inaugural summit in Saudi Arabia, 2024. This exclusive summit is set to take place at the iconic Al Awwal Park Stadium in Riyadh on the 5th of February, promising a gathering of the brightest minds in the world of stadium and arena business.

As a prominent industry leader, SMC boasts a wealth of experience in offering a wide array of advertising solutions. Pioneering the integration of digital innovations and cutting-edge technologies, SMC has firmly established itself as a key player in the Middle East’s advertising landscape and stadium management through Al-Awwal Park.

Coliseum Global Sports Venue Alliance serves as the premier global platform connecting the stadium business industry worldwide, dedicated to creating outstanding venues that go beyond their primary purpose. By fostering integration within communities and emphasizing environmentally-friendly practices, the Alliance seeks to develop venues that generate revenue while minimizing the ecological footprint.

Coliseum Summit MENA 2024 marks a significant milestone, as it’s the country’s very first edition of this global summit. With a strong partnership in place, Al Awwal Park Stadium, home of Al Nassr FC, is set to serve as the host venue for this prestigious event.

“I am thrilled to announce that we will be hosting Coliseum in Saudi Arabia. This is a fantastic opportunity for us to showcase our accomplishments and collaborate with others to enhance the international sports stadium sector. We understand the significance of investing in sports stadiums and their pivotal role in promoting sports activities. At SMC, we are committed to incorporating cutting-edge technologies and global standards in the development of sports facilities, ensuring exceptional sporting experiences for athletes and fans. We have high hopes that this event will successfully achieve its goals.” Said SMC’s CEO, Khalid Al Khudair.

“What makes Coliseum Summit truly stand out is its distinctive format, featuring a wealth of case study presentations spanning various aspects of stadium and arena management. From cutting-edge designs and innovative construction methods to the latest in technology, sustainability, fan engagement, and commercialization, this summit is a comprehensive exploration of the multifaceted stadium and arena industry.” Said Michael Rennschmied, Founder & CEO of Coliseum Global Sports Venue Alliance.

The summit will comprise two distinct parts, offering a perspective on the state of the stadium and arena industry in Saudi Arabia and the broader international projects with an overview shedding light on their achievements, challenges, and future endeavors.

Coliseum Summit MENA 2024 promises to be an event of significance, offering a platform for professionals and enthusiasts to exchange ideas, explore the latest trends, and further elevate the stadium and arena business sector. With a diverse range of topics and a stellar lineup of speakers, this gathering is set to foster progress, innovation, and excellence within the industry.

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