St Helens-BrewDog partnership ‘brew’

Article posted by Coliseum, October 30^th, 2025

Image: St. Helens

The professional rugby league club St Helens R.F.C. abode – the Langtree Park in St Helens, England (UK) – has been renamed The BrewDog Stadium after the Super League club announced a 10-year partnership with the Scottish beer giant.

‘BBC SPORT’ stated that the above deal also involves the naming rights for the North Stand as well as back-of-shirt sponsorship.

The St Helens R.F.C., commonly known as Saints, is a professional rugby league club in St Helens, Merseyside, England (UK). Founded in 1873, the club is one of the oldest members of the Rugby Football League and one of the most successful clubs in its history. It competes in the Super League, the top tier of the British rugby league system.

The BrewDog Stadium is a multipurpose stadium in St Helens, Merseyside, England (UK). Previously known as the Totally Wicked Stadium, between 2017 and 2025, and as the Langtree Park between 2012 and 2017, it has a capacity of over 18,000 and is the home ground of the rugby league club St Helens R.F.C.

‘BBC SPORT’ further stated that the stadium, which was known as the Totally Wicked Stadium from 2017, also plays host to the Liverpool women football fixtures.

The tie-in will also see the company collaborate with St Helens “on a number of fan and community-focused initiatives including projects delivered through the Saints Community Development Foundation,” the club added.

St Helens finished fifth in the Super League table in 2025 and reached the end-of-season playoffs where they were eventually knocked out by the eventual Grand Final winners Hull KR at the semi-final stage.

The former Salford Red Devils boss Paul Rowley took over as the Head Coach at the club following the conclusion of the 2025 campaign after Paul Wellens departed.

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