Stoke City F.C. long-term venue upgrade plans


Stoke City FC 5 year development program of bet365 Stadium Image: Stoke City FC

The English professional football club Stoke City F.C. (UK) is to undertake a five-year development program at its residence – the bet365 Stadium – and the Clayton Wood training ground which will start this Summer.

The ‘Stoke City FC’ stated that the initial phase of the program, costing more than £4 million, will get underway at the end of the current campaign and is scheduled to be completed ahead of the 2022-2023 seasons.

The Stoke City Football Club is an English professional football club based in Stoke-on-Trent, Staffordshire (UK). Founded as Stoke Ramblers in 1863, the club changed its name to Stoke Football Club in 1878 and then to Stoke City in 1925 after Stoke-on-Trent was granted City status.

The 30,089-capacity Bet365 Stadium is an all-seater football stadium in Stoke-on-Trent, Staffordshire, England and the home of EFL Championship club Stoke City F.C.

Clayton Wood is the training ground and academy of Stoke City F.C.

The ‘Stoke City FC’ further stated that the work represents the largest infrastructure project carried out by the club since the construction of the South East Corner Stand, installation of two state-of-the-art big screens, matchday media center, and further provision of disabled facilities at the bet365 Stadium in 2017.

Asserted Richard Smith, Vice-Chairman, Stoke City F.C., “The work we will be carrying out represents the start of a five-year refurbishment and construction program across our properties. Several of the projects we will be undertaking this Summer is still out to tender but the total cost will exceed £4 million and we are confident the work we are carrying out at the bet365 Stadium will significantly enhance the matchday experience for our supporters.”

Added Smith, “The refurbishment program represents a significant investment by the club’s owners and underlines their continuing commitment to the football club.”

In the biggest project, Delilah’s Bar will undergo a complete transformation into a sports bar on the lower floor, complete with a new layout, the installation of large screen TVs, new toilet facilities, and enhanced bar and catering facilities. The upper level will also be refurbished with more of a function suite feel. Both facilities will also be available for events and functions on non-matchdays. The existing kitchen on the ground level will be upgraded and a new kitchen will be installed on the upper level.

In addition, more than 8,400 new seats will be installed in the Franklyn Stand, bringing the seating in line with the rest of the stadium which was upgraded over the course of 2016 and 2017, whilst the concourses in the Tile Mountain and South Stands will be upgraded with new washroom facilities replacing those installed when the stadium was built in 1997.

Various facilities in the West Stand will be refurbished and upgraded as part of this year’s program.

The Chairman’s Suite and Boardroom, which are currently two separate rooms next to each other, will be converted into one room that can accommodate 60 guests and will bear all the hallmarks of the most prestigious venue in the stadium.

Visiting Directors and their guests will continue to be entertained in the room on matchdays, whilst new and exclusive corporate hospitality packages will also be available to purchase.

The prestigious facility, which the club are confident will be unrivaled in the City of Stoke-on-Trent, will also be available for hire on non-matchdays for business events and private functions.

The Players’ Lounge is also to undergo a complete regeneration, making it a first-class facility for use on matchdays by the first-team squad and their families but also available for corporate or private hire on non-matchdays.

The Stanley Matthews Lounge will also undergo a complete refurbishment to include a new display of memorabilia and imagery documenting the career of the City’s most celebrated player.

Meanwhile, a new synthetic, all-weather pitch will be installed at Clayton Wood for use by the first-team, all Academy lineups and women’s sides.

Continued Smith, “The work will not get underway until this season is completed. So, supporters will notice no difference to their matchday experience. However, we are confident that when they return to the bet365 Stadium for the start of the 2022-2023 campaign they will notice a significant improvement.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

Advertisement Coliseum Summit News Banner - SGL System
Advertisement Coliseum Summit news banner - NEXO