Tag: Germany


Darmstadt 98-Merck KGaA ‘robust’ partnership

Darmstadt 98 stadium naming rights

The Bundesliga club Darmstadt 98 has extended their home ground naming rights deal with the pharmaceutical major Merck and their residence will continue to be known as the Merck Stadium at Böllenfalltor (Darmstadt, Germany). ‘sport.de’ stated that as announced by the Hessians, the contract for... » Read more


FC Bayern Basketball ‘ride’ high with BMW deal

FC Bayern Basketball naming rights

The FC Bayern München Basketball players are now playing and training in the BMW Park – the new name of the Rudi Sedlmayer Hall in Munich, Germany, which was built for the 1972 Olympic basketball tournament. ‘FC Bayern Basketball’ stated that the new name is part of the comprehensive... » Read more


Max-Morlock-Stadium revamp feasibility study

Nuernberg stadium renovation

The 2. Bundesliga club 1. FC Nürnberg and the City of Nuremberg recently presented the long-awaited feasibility study for the total transformation of the Max-Morlock-Stadium in Nuremberg, Germany. ‘kicker’ stated that the study – undertaken by the Frankfurter GmbH ‘Proprojekt’... » Read more


Porsche-MHP-Benz ‘tech-drive’ Stuttgart growth

VfB Stuttgart stadium naming rights

The Bundesliga club VfB Stuttgart (Germany) has mainly agreed on a sponsorship deal with the local car manufacturer Porsche and the consultancy firm MHP Management- und IT Beratung (MHP) that it says could yield more than 100 million euros ($110 million). ‘AP’ stated that Mercedes-Benz will... » Read more


Union Berlin plans home ground overhaul

Union Berlin will play in the Olympic Stadium in the future

The Bundesliga club Union Berlin wants to play in the Olympiastadion Berlin in the 2025-2026 seasons as the top-flight wants to redecorate its residence – Stadion An der Alten Försterei in Berlin (Germany). ‘kicker’ quoted Union President Dirk Zingler as stating, “I think Union Berlin... » Read more


SAP Garden ‘topping out ceremony’ rip-roaring

Richtfest im SAP Garden

A very unconventional kind of adrenaline-rush ‘topping-out ceremony’ took place at the SAP Garden construction site in Munich (Germany) on the occasion of the completion of their roof structure recently. ‘SAP garden’ stated that two Red Bull Skydive pilots – Marco Waltenspiel and Max... » Read more


NFL set to take foreign shores by storm

Two NFL games in Frankfurt

The National Football League (NFL) is heading back to Germany in 2023. ‘NFL’ stated that the league revealed its slate of international games for the upcoming season on May 10th, including two contests set for a new German City: Frankfurt. Two of the NFL’s international series games will take... » Read more


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