Texas Tech varsity’s ‘Dynamic’ move


Texas Tech Athletics partners with Dynamic Pricing Partners Image: Texas Tech Athletics

Dynamic Pricing Partners (DPP), the best-in-class pricing, analytics and ticket distribution technology arm of Elevate Sports Ventures has been retained by the Texas Tech University Athletics Department to oversee a data-driven pricing analysis and provide pricing optimization solutions for Jones AT&T Stadium. The DPP team has more than 10 years of experience working alongside over 70 college Athletics Departments and their new Elevate Marketplace solution will provide proven, innovative solutions to maximize revenue and attendance.

‘Dynamic Pricing Partners’ stated that using trends from hundreds of thousands of ticketing and attendance data points and drawing upon its own considerable experience, DPP will build a comprehensive study to maximize the industry best-practice pricing models with a focus on driving value for the Texas Tech fan base and Athletics Department. Brent Fletcher, Texas Tech Associate Athletic Director of Ticket Services, is an advocate of innovation in the ticketing space and leveraging an analytics-based approach to pricing. That approach aligns perfectly with the additional data and experience to be provided by the newly combined power of DPP and the Elevate Insights team.

San Francisco (US)-based Elevate Sports Ventures is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape.

Dynamic Pricing Partners is an industry-leading pricing, analytics and ticket distribution technology company providing data-driven solutions to teams, venues and organizations across the collegiate and professional sports, and live entertainment landscape. Dynamic Pricing Partners leverages data and proprietary models, along with extensive resources and relationships throughout professional and collegiate sports to provide data-driven, ticket strategy and revenue-generation solutions for venues, teams, and live events.

The Texas Tech Red Raiders and Lady Raiders are the athletic teams that represent Texas Tech University, located in Lubbock, Texas, US. Texas Tech athletics teams compete at the National Collegiate Athletic Association (NCAA) Division I level and is a founding member of the Big 12 Conference.

The 60,454-capacity Jones AT&T Stadium, previously known as Clifford B. and Audrey Jones Stadium and Jones SBC Stadium, is an outdoor athletic stadium on the campus of Texas Tech University in Lubbock, Texas, United States, built in the style of Spanish Renaissance architecture.

‘Dynamic Pricing Partners’ quoted Fletcher as stating, “This last year in college athletics has allowed us to spend a lot of time understanding what drives fan attendance and demand, and we want to make sure we are always meeting the needs of Red Raiders fans. An important part of executing on that vision is having the support and experience of the Dynamic Pricing Partners team to dive deeper into data and analytics than ever before.”

Said Jonathan Marks, Chief Executive Officer of Dynamic Pricing Partners, “We’ve worked with Brent and his team over the last five years and Texas Tech has always been focused on optimizing the entire gameday experience for their fans. Applying our data and insights to drive revenue and increase attendance, while customizing pricing plans for their fans, will allow Texas Tech football games to become even more accessible to the West Texas community.”

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