‘The Bad Boys’ exclusive fare for fans


Detroit Pistons Courtside Club Image: Detroit Pistons

To facilitate fans to get an up close view of the pitch action at their residence – Little Caesars Arena – the National Basketball Association’s (NBA’s) Detroit Pistons are opening a Courtside Club. It will be the first open-air premium floor level club in the NBA.

The ‘Detroit Pistons’ stated that the CURE Insurance Courtside Club will sit behind a basketball hoop near the visitors’ bench. The club will come armed with a full bar presented by Grey Goose with high top tables, multiple LED TVs, light food, and cocktails.

Activated during Pistons home games, the club will be a value-added amenity for all courtside seat holders, thus providing them an exhilarating gameday experience.

The Detroit Pistons are an American professional basketball team based in Detroit, US. The Pistons compete in the National Basketball Association (NBA) as a member of the league’s Eastern Conference Central Division and play their home games at Little Caesars Arena, located in Midtown.

The 20,332-capacity Little Caesars Arena is a multipurpose arena in Midtown Detroit, US. Construction began on April 24th, 2015, following a formal groundbreaking ceremony on September 25th, 2014.

Brenden Mallette, Senior Vice-President, Corporate Partnerships and Engagement for the Pistons, remarked, “The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience. As our fans return to Little Caesars Arena this Fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball.”

Enchanting experience

The ‘Detroit Pistons’ further stated that fans can elevate their premium gameday experience with the highest level of convenience, access and privacy in their home ground’s new ultra-exclusive courtside club!

Courtside Club benefits:

  • Exclusive access to new floor level club located in the baseline;
  • Additional access to select liquor, house beer as well as appetizer style menu;
  • Includes secured parking in garage connected to the Little Caesars Arena;
  • VIP experiences at Pistons-hosted events throughout the year;
  • Access to premium events including theme nights and networking events;
  • Specialized gifting experiences and premium merchandise;
  • Limited ticketing and premium access on the floor; and
  • It will be a new exclusive experience coming this season for fans.

The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams and is one of the four major professional sports leagues in the United States and Canada. It is the premier men’s professional basketball league in the world.

2021-2022 NBA seasons:

  • October 19th, 2021-April 12th, 2022;
  • April 16th, 2022-May 30th, 2022 (Playoffs); and
  • June 2nd-19th, 2022 (Finals).

The club will first open for the 2021-2022 pre-season home openers. Being part of the Courtside Club comes with parking in a garage attached to the Little Caesars Arena.

CURE, the club’s namesake, is a New Jersey-based auto insurance company. The vodka company Grey Goose will be the presenting sponsor of the club’s bar.

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