Ticketmaster Sport tech teeth for Wasps

Article posted by Coliseum, April 6^th, 2022

Image: Wasps Rugby

The professional rugby union team Wasps Rugby Football Club (UK) are delighted to announce a new long-term partnership with Ticketmaster Sport.

The ‘Wasps Rugby’ stated that Ticketmaster Sport, the global market leader in live event ticketing, will provide ticketing technology solutions to the club, starting with the launch of Season Memberships for the 2022-2023 campaign. The agreement will also cover music and entertainment events held at the Coventry Building Society Arena, meaning an improved, digitally-led experience for all visitors to the stadium.

The Wasps Rugby Football Club is a professional rugby union team based in Coventry, England (UK). They play in Premiership Rugby, England’s top division of rugby.

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The Coventry Building Society Arena (formerly known as the Ricoh Arena) is a complex in Coventry, England (UK). It includes a 32,609-seater stadium which is home to the Wasps Rugby Football Club.

The ‘Wasps Rugby’ further stated that Wasps’ rugby and netball fans will be able to take advantage of a new, highly intuitive ticketing website with a frictionless digital ticketing experience, which will make it easier than ever to buy and receive tickets.

Ticketmaster Sport is an established sports ticketing technology provider operating in 28 markets and partners with some of the major global brands and clubs in sport. Its technology helps teams and tournaments efficiently manage their ticketing requirements.

Ticketmaster Sport, the industry-leading platform, has a wealth of experience working with numerous leading clubs and organizations nationally and internationally including the Premier League team Tottenham Hotspur F.C. (UK), the Rugby Football Union (RFU) and the National Football League (NFL).

The ‘Wasps Rugby’ further stated that leveraging Ticketmaster’s unrivaled database and support network, the marketing teams at both Wasps and Ticketmaster Sport will work together to create marketing strategies to engage current supporters, find new fans and boost ticket sales.

Noted Wasps’ Chief Commercial Officer, Adam Benson, “Delivering the best experience possible for our supporters and all visitors to Coventry Building Society Arena is a key focus for the business. Having access to world-class technology allows us to offer fans a greatly improved ticket-purchasing journey and better functionality. This, coupled with a unique marketing proposition, makes Ticketmaster the ideal partner to drive us forward.”

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