Titans stick with Nissan for new stadium name



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Tennessee Titans naming rights Image: MANICA and Tennessee Titans

The NFL’s Tennessee Titans have agreed a naming-rights partnership with Nissan North America which will see their new home venue in Nashville known as Nissan Stadium for the next 20 years.

The deal extends the partnership held between the Titans and Nissan since 2015.

Slated for completion in 2027, the new Nissan Stadium will host Titans home games, Tennessee State University football games, concerts, large-scale events and other community events.

Burke Nihill, Titans President and CEO, said, “This partnership is a natural extension of our already longstanding friendship with Nissan. Our mission at the Titans is to Win, Serve, and Entertain.

“We pride ourselves on collaborating with organizations who love this city and state as much as we do, and for the past 40 years, Nissan has invested more than $10.5 billion state-wide, serving as a great example of an outstanding corporate steward and community advocate. We look forward to the continued positive impact of this relationship for the Titans organization and the City of Nashville.”

Earlier this year, the Tennessee Titans received final approval from the Metropolitan Nashville Council to move forward with plans to build the new, enclosed stadium in the city.

The stadium is currently estimated to cover 1.75 million square feet and have a capacity of approximately 60,000.

It is anticipated to bring in year-round events, with aspirations to host Super Bowls, NCAA Final Fours, College Football Playoffs, Wrestlemanias, and more.

The stadium will include a 12,000ft2 community space to host classes for local schools, job trainings, and other community-minded events.

Ground-breaking is expected to occur in early-to-mid 2024, with an opening anticipated in 2027. It will set a goal of achieving a U.S. Green Building Council LEED Gold certification.

Titans games and other major events will continue to operate in the current Nissan Stadium until the new building opens.

Titans Chief Revenue Officer Adam Nuse added, “Since 2015 our fans and organization have called our home ‘Nissan Stadium,’ and we are proud to continue that tradition in the new stadium as we deepen and expand our relationship with them.

“The new stadium will host the world’s largest events, as well as serve as a community hub for our local neighbors. We’re excited to have a partner like Nissan embark on this journey with us as we look towards the future.”

The partnership will feature dedicated areas in the new stadium for brand experiences and displays, innovative technology integration, and involvement in Titans broadcast platforms.

Jérémie Papin, chairperson, Nissan Americas, said, “Nissan Stadium is a centerpiece of the Nashville skyline and has become a household name in Middle Tennessee. It is important for Nissan to keep our name on the new stadium.

“As more people come to Nashville both to visit and to live in this wonderful city, Nissan Stadium is true showcase for our brand and for the career opportunities we’ve offered here for more than four decades. This partnership sends a strong message about the bright future for Nissan, the Titans, Nashville and the State of Tennessee.”

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