Watch showroom first at Everton Stadium

Article posted by Coliseum, October 8^th, 2025

Image: Everton FC

Everton F.C. has launched an exclusive dining and watch showroom at its new Hill Dickinson Stadium.

Everton said 53° North offers a bespoke and elegant matchday dining experience in a unique space within Hill Dickinson Stadium.

Everton Football Club is a professional association football club based in Liverpool, England (UK). The club competes in the Premier League, the top tier of English football.

The 52,769-capacity Hill Dickinson Stadium, known as the Bramley Moore or Everton Stadium during construction, is a football stadium at the Bramley-Moore Dock in Vauxhall, Liverpool, England (UK).

It is the home ground of the Premier League club Everton F.C. replacing Goodison Park.

Launched in association with renowned Anglo-Swiss watch manufacturer Christopher Ward – the Official Timing Partner of Everton Football Club – the exclusive, opulent new lounge also serves as the first watch showroom worldwide to be housed within a football stadium.

Available by invitation only, visitors can enjoy a tailored watch-buying experience with Christopher Ward staff exploring over 100 different watches and receiving expert guidance.

Mike France, Christopher Ward’s CEO, co-founder and lifelong Evertonian said, “We love a world first.

“Creating a watch showroom inside a premium dining room within a football stadium is genuinely new – and a little bit bonkers – but it feels authentic, inclusive, and full of character, which is what Christopher Ward is all about.”

On matchdays 53° North – which takes its name from the latitude of Liverpool – hosts 36 guests in a formal setting, with art and finishings inspired by horology, the city’s proud dockland heritage and Club legends.

The experience includes a modern British tasting menu with a Swiss influence, crafted by Culinary Director Adam Bateman, who blends traditional Swiss cooking techniques with the highest-quality British ingredients.

Individual courses, alongside a selection of shared starters and sides, are complemented by a premium drinks package including champagne, fine wines and cocktails.

Communal tables and sharing plates reflect both the Swiss tradition of social dining and the camaraderie of watching live sport together.

Guests enjoy the action itself from premium pitchside padded seats and post-match access to The Yard, a lively sports bar located within Dock on 1 presented by Christopher Ward.

53° North is located on Level 1 of the West Stand at Hill Dickinson Stadium. Restaurant seats are sold on a match-by-match basis, while showroom appointments can be booked via the Christopher Ward website.

Christopher Ward is an English-Swiss watch company and the UK’s largest watch brand. Since its inception in 2004, Christopher Ward has defied industry norms, becoming the first premium watch brand to operate exclusively online, offering exquisitely hand-crafted, Swiss-made mechanical watches.

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