Western Cape ‘bowls over’ World Sports Betting


Cape Town Stadium naming rights Image: Matthews Baloyi and African News Agency

South Africa’s premier sportsbook, the World Sports Betting has announced a renewed partnership with the Western Cape cricket fraternity that will see them take over as headline sponsor of the professional Men and Women teams playing out of the province in the local four-day, one-day and T20 competitions.

The partnership will launch on March 7th, 2024 with the start of the domestic CSA T20 competition (Twenty20 Cricket competition in South Africa).

‘WORLD SPORTS NEWS’ stated that further cementing the partnership, the famous Newlands Cricket Ground in Cape Town, South Africa, will also be renamed the World Sports Betting Newlands Cricket Ground.

Johannesburg (South Africa)-based the World Sports Betting (WSB) is one of South Africa’s and ultimately Africa’s leading Bookmakers which offers national, continental and international sports betting, live in play betting, lotto and powerball as well as global horse race betting.

Cape Town (South Africa)-based the Western Province Cricket Association (WPCA) governs cricket in the Cape Town region. The WPCA’s representative team, the Western Province, plays in South Africa’s domestic competition, the Supersport Series. The WPCA’s mission is to provide opportunity for all communities to participate in cricket.

The 25,000-capacity Newlands Cricket Ground is a cricket venue in Newlands, Cape Town, South Africa. One of the oldest sporting stadiums in South Africa, the ground is owned by the Western Province Cricket Association and is the home of the Western Province and the MI Cape Town.

The Six Gun Grill Western Province is a first-class cricket team from the Western Cape Province within the domestic cricket structure of South Africa. A Western Province team has played top-class cricket since the 1890s, including the franchise era team of Cape Cobras that existed between 2005 and 2021.

The MI Cape Town is a South African professional Twenty20 franchise cricket team that first competed in the SA20 tournament. The team is based in Cape Town, South Africa, and was formed in 2022. The team’s home venue is the Newlands Cricket Ground.

‘WORLD SPORTS NEWS’ further stated that expressing his delight, the World Sports Betting head honcho Warren Tannous called the partnership a match made in heaven – “We have a history with the club, having sponsored the then Cape Cobras previously. As the current sponsor of the World Sports Betting Cape Met, the Western Cape has become a stronghold for our brand, and seeing our orange return to Newlands is something we are really excited about.”

Speaking on the synergy of the partnership, the Sponsorship Manager of World Sports Betting, Yolandi Venter, said that the brand has wanted to invest in cricket and the Western Cape team was always on their radar – “We have multiple retail outlets in and around Cape Town and our brand has been well supported by the local community. Being able to give back by investing in local cricket just made sense to us as a brand.”

Exulted Johannes Adams, President of Western Province Cricket Association, “We are thrilled to have a new title sponsor on board. This is not the first time that we have worked with the World Sports Betting and it is wonderful to welcome back an old friend. Our Union and teams are in a good position at the moment with a number of men’s and ladies players representing at various national team levels and as the current holders of the domestic 50-over competition, we are moving forward rapidly. The World Sports Betting has noticed this and to have them on board for a three season initial spell is additional motivation. We want to thank them for putting their trust in us and we believe that this will be the start of a successful and exciting period.”

Fans of domestic cricket can look forward to exciting promotions and campaigns from the World Sports Betting on and off the field and are invited to follow their social media pages for more details.

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