Levi’s Stadium to flaunt new luxury hospitality space

Article posted by Coliseum, July 19^th, 2018

Image: Levi’s Stadium/San Francisco 49ers

National Football League (NFL) team San Francisco 49ers are poised to launch a field-level, premium hospitality space (venue vip) at its Levi’s Stadium, according to a release posted on the American football team’s website.

The IdentoGo by IDEMIA Green Room is expected to open during the 2018 season underneath the south end zone grandstand of the stadium, the release said.

“The all inclusive, ultra-exclusive club includes access to field boxes behind the south end zone featuring 24 plush, red incliners and in-seat delivery service to seats as close to the action as any in the NFL,” it said.

In addition to featuring Levi’s Stadium concert posters for artists such as Coldplay, Taylor Swift, and the Grateful Dead, the club space will be adorned with the Gold Moments at Levi’s Stadium informational wall art exhibit to highlight all the great concert acts to play the venue.

“With IDEMIA’s IdentoGO business unit headquartered in Music City and the connection this space has to all the great concert tours that have come through Levi’s Stadium, we wanted to collaborate on a premium space and experience that would be unique to a sports and entertainment venue,” Brent Scheob, 49ers VP of corporate sponsorships, said.

“The club will be fully appointed—with a stylish, music-themed décor paying homage to the legends who have played the venue, from Beyoncé to U2—and the temporary box seats in place for 49ers games will combine for our fans the comfort of watching from their living room with the excitement of sitting on an NFL sideline.”

Availability is considered quite limited but there will be 40 recliner seats on the north end of the stadium to mirror the space.

A unique highlight of the IdentoGO by IDEMIA Green Room is the exclusive, behind-the-scenes access the guests will have to 49ers players entering and exiting the field of play via the tunnel used for the team’s pre-game starting lineup introductions. Ticket holders will use that same tunnel to access the field boxes that feature the most comfortable seats in all of Levi’s® Stadium.

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.