Tampa Bay Lightning forays ahead with mobile ticketing



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Tampa Bay Lightning Image: generatorstudio

Florida’s Tampa Bay Lightning ice hockey team is increasingly utilizing the mobile ticketing option to engage with fans and also expand the base (venue business). Earlier this year, the Lightning boosted their partnership with Ticketmaster to launch mobile ticketing through their AMALIE Arena app.

Experts predict that the increasing use of technology on the app, including mobile access, will enrich the overall experience of fans and also influence them to return for more.

In 2016, ESPN released its Ultimate Standings, which ranked all 122 NHL, MLB, NFL, and NBA franchises in various categories that matter most to fans. The Tampa Bay Lightning franchise was ranked No. 1 for excelling in criteria such as ticket prices, recent on-field successes, and how owners and players show appreciation to their fans.

With the launch of mobile ticketing on AMALIE Arena, the Lightning Front Office has fully embraced the concept and seems committed to providing Bolts fans with the best technology across the country.

“Understanding who is in our building, and getting to know our fans better and their preferences/behaviors; we believe; absolutely improves the ease of entry, and overall experience of our fans,” local media reports quoted Jarrod Dillon, Chief Revenue Officer, Tampa Bay Lightning, as saying.

There are other advantages of mobile ticketing. According to Jim Mannino, VP of Ticket Operations at the AMALIE Arena, on a nightly basis, mobile ticketing has significantly reduced the number of fraudulent tickets as fans are able to share tickets directly through their mobile device, allowing them to avoid the drop-off/pick up process.

The Lightning are reportedly looking to further enhance mobile ticketing experience and will soon allow mobile wallet payments, season ticket member mobile discounts, loyalty and rewards for fans on the AMALIE Arena.

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