Juve carve a niche in digital space

Article posted by Coliseum, January 12^th, 2021

Image: Juventus FC

The professional football club based in Italy – Juventus F.C. – which unveiled a new “digital ecosystem” last year, has revamped its long-term digital strategy with the same.

Apart from the new “digital ecosystem”, a new official website and mobile app was also launched by Juventus in partnership with the Turin (Italy)-based technology company Deltatre.

Juventus Football Club, colloquially known as Juve, is a professional football club based in Turin, Piedmont, Italy, that competes in Serie A, the top flight of Italian football.

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Deltatre is the world’s leading sports and entertainment technology provider, offering graphics, data, over-the-top (OTT) and live broadcast solutions.

The new ecosystem, powered by Deltatre’s sport-focused publishing platform Forge, aims to deliver consistency across all of Juventus’ digital channels. Most notable is the integration of the club’s OTT platform, Juventus TV, into the experience as a video section wherever fans choose to access content from.

With the above launch, the user experience has been designed from a mobile-first perspective, with all editorial and video content set to be available across all platforms.

Juventus says it is developing a smart watch app that will include live match data and statistics.

Giorgio Ricci, Juve’s Chief Revenue Officer, said that the new digital strategy aims to “put the fan at the center of the project. Fans will be able to enjoy all of the available content – videos will play a crucial role in our products and services available at any place and at any time. In addition to this, another important purpose is to continue expanding our global audience, to enhance the brand further and offer our partners additional opportunities for visibility.”

Andrea Marini, Deputy Chief Executive and Chief Commercial Officer, Deltatre, added, “Owned and operated mobile-first channels are crucial to the storytelling capability and brand identity of sports teams and organizations. In Juventus, we found a partner that recognizes the potential of investing in a premium, direct-to-fan relationship and the monetization opportunities that this can unlock.”

Deltatre has been working overtime since the COVID-19 curse brought doom to the world in 2020 as it looks to meet the increased demand for digital and streaming solutions with remote work becoming the order of the day.

In March last year, Deltatre announced the dual hiring of World Wrestling Entertainment’s (WWE’s) Adam Bigwood and former Perform (complete sports content provider) Executive Adam Bowley to its commercial team fold, and a month later moved to appoint Tokyo-based Brent Mori as Commercial Director in the Asia-Pacific region.

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