ASM Global plum spot for Jason Oberlander

Article posted by Coliseum, December 8^th, 2021

Image: ASM Global

ASM Global (US) – the world’s leading producer of entertainment experiences, venue management and event strategy – has named Jason Oberlander as its Chief Commercial Officer to dramatically expand its partnerships.

The ‘ASM Global’ stated that in making the announcement, ASM President and CEO Ron Bension said, “We have the scale, consumer touchpoints and ability to integrate brands into music, sports, business, tech, and more -that will drive value for the brands, content providers, venue partners, and guests. Jason’s extensive experience, particularly with the International Management Group (IMG) in forging new national partnerships with Fortune 1000 brands, will provide far and away the most diverse and enriching opportunities the industry has ever seen.”

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

The ‘ASM Global’ further stated that in Oberlander’s new role, the former Senior Vice-President, National Sales, Learfield IMG College, will oversee ASM’s plans to grow its well-established industry-leading position in naming rights and marketing partnership generation for its arenas, stadiums, theaters, and convention centers. ASM is the most prolific presenter and producer in entertainment including serving as the largest conduit of Live Nation and AEG content.

Oberlander was a key architect of the growth of the leading collegiate marketing company, which holds the multimedia rights to more than 200 of the nation’s top collegiate athletic properties including the vast majority of Power 5 programs.

Observed Oberlander, “ASM’s growth potential is unlimited. We’re the world’s largest live-event marketing platform, which enables us to deliver fan-engagement opportunities to brands across the guest journey, and we can do it on a scale that no one else can deliver.”

He added, “Fans are craving live-event experiences more than ever, and brands will want to be a part of those moments. No one has the breadth of events, venues, tenant partners, and boots on the ground like ASM. At a full run, there are 164 million people coming through our venues. That’s more than the four major US professional sports leagues combined. We are very excited to show brand partners what we’re planning.”

ASM Global, in concert with AEG Global Partnerships, has been active in recent months on securing naming rights and other ASM Global corporate partnerships. Key naming rights include the 5,000-capacity Coca-Cola Music Hall and the 5,500-capacity Distrito T-Mobile in Puerto Rico, the renamed 18,972-capacity T-Mobile Center in Kansas City, Missouri (US) and the 21,000-capacity AO Arena in Manchester, England (UK) among others. Recent alliances include a multiyear technology partnership with Mobilitie (leading US-based telecommunications infrastructure company) to transform digital experiences at live events worldwide, utilizing advanced 5G connectivity solutions to power dynamic new interactive and immersive experiences for sports and entertainment fans across the globe and a multiyear agreement with Honeywell to create smarter and safer venues and enable audience experiences through the digitization of the global venue network’s operations.

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