Tee off indoor at American Family Field

Article posted by Coliseum, April 18^th, 2022

Image: Major League Baseball

The Major League Baseball (MLB) team Milwaukee Brewers has signed a wide-ranging partnership with high-end golf simulator X-Golf America to bring a range of new experiences to their home facility – the American Family Field.

The ‘USA Today’ stated that as part of the deal, the American Family Field will receive a state-of-the-art indoor golf experience and a first-of-its-kind entertainment venue for a ballpark in MLB. The partnership will also mark the first-ever X-Golf location in a sports stadium.

The Milwaukee Brewers are an American professional baseball team based in Milwaukee, Wisconsin, US. They compete in Major League Baseball (MLB) as a member club of the National League Central division. The Brewers are named for the City’s association with the brewing industry.

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The 41,900-capacity American Family Field is a retractable roof stadium located in Milwaukee, Wisconsin (US), just Southwest of the intersection of Interstate 94 and Brewers Boulevard. It is the home of Major League Baseball’s Milwaukee Brewers, and opened in 2001 as a replacement for the Milwaukee County Stadium.

The ‘USA Today’ further stated that golfers can also work on their swing and putts while at the ballpark.

The golf simulators are currently under construction and plan to be open later this Summer.

The 11,000-square-foot facility will debut late in the 2022 season and will be open year-round, during Brewers games, and on nongame days. The facility will be located in what was previously the Stadium Club and will feature seven indoor golf simulator bays over two floors, with three bays to offer expansive views of the playing field.

Remarked Rick Schlesinger, Brewers President of Business Operations, during a media tour, “You don’t have to embarrass yourself at a course because when you’re in a simulator, if you hit a bad shot, it’s only you and the computer. And the computer doesn’t talk.”

Once the construction is completed, fans will be able to practice golf all year round.

Added Schlesinger, “Golf fanatics who love the game of golf but with our chilly Wisconsin weather don’t always get to the opportunity to be on the course will be able to come here during gamedays and nongame days. On gamedays you can’t bring your clubs into the ballpark for obvious reasons, but we have a full set of clubs available for every need and every fan and every skill level.”

On nongame days, golfers can bring their clubs into the stadium.

One thing that is continuing from the previous season is the “enhanced cleaning” the team put in place during the COVID-19 pandemic to keep fans, staff and players safe.

Asserted Schlesinger, “We want to make sure our fans are safe, we want to make sure our fans have confidence that they could come to an event with 42,000 of their closest, best friends and be safe.”

New additions

New additions have been made for fans at the Milwaukee Brewers ballpark.

First for the adults, there’s the Cream City Cocktail bar located on the Loge Level near the right field foul pole.

While the Brewers and Milwaukee are known for beer, the cocktail bar features drinks with local spirits, such as a Wisconsin Brandy Old Fashioned and the Sidecar, each made with Central Standard Craft Distillery brandy.

Other offerings include a Dark n’ Stormy made with Twisted Path Distillery white rum, a Mai Tai made with Doundrins Distilling white rum and the Southside Cocktail made with Rehorst Gin from Great Lakes Distillery.

Continued Schlesinger, “I think sometimes you get too clever with signage and names and sometimes simple works. If something says ‘cocktail’ you know what it is, if something says ‘beer’ you know what it is. We don’t want to complicate things.”

For nondrinkers, the American Family Field has switched to offering Coca-Cola products.

The Brewers are also making it easy for fans to wear the home team colors. Fans will find more opportunities to purchase team gear in different parts of the concourses without missing much of the live action.

Averred Schlesinger, “We’re seeing a really large demand for retail apparel, especially now that we’re in our third year with our new logo and uniform system. We’re trying to make it as user- friendly as possible for people to be able to purchase retail items and not miss any of the action on the field.”

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