Wanda Metropolitano now Civitas Metropolitano



Linkedin
Twitter

New name for Wanda Metropolitano Image: Cívitas

The LaLiga football club Atlético de Madrid (Spain) home venue will no longer be called Wanda Metropolitano. From now on, it will be called Civitas Metropolitano.

The top-flight entered into a naming rights partnership with Spanish real estate firm Civitas Pacensis following the club’s previous stadium deal with Wanda expiring earlier this Summer.

‘kicker’ stated that club President Enrique Cerezo announced the above on July 19th.

Club Atlético de Madrid, S.A.D., known simply as Atleti in the Spanish-speaking world and commonly referred to at the international level as Atlético Madrid, is a Spanish professional football club based in Madrid, Spain, that plays in LaLiga, the men’s top professional football division of the Spanish football league system.

The 68,456-capacity Metropolitano Stadium, also referred to as Cívitas Metropolitano for sponsorship reasons, is a stadium in Madrid, Spain. It has been the home stadium of Atlético Madrid since the 2017-2018 seasons. It is located in the Rosas neighborhood, in the San Blas-Canillejas district.

‘kicker’ further stated that Civitas Pacensis will also become the club’s “main sponsor sustainability” in the future. The naming rights deal has been struck for five years and will bring in €50m for the club.

Until now, the stadium, which reopened in 2017 after a major renovation under the name Wanda Metropolitano, was named after the Chinese conglomerate Wanda.

A training facility will also come up next to the stadium and the club’s partnership with Civitas will include collaboration on the construction of the new facility.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue



« Previous News:
» Next News:


Advertisement Coliseum GSVA News Banner - MatSing
Advertisement Coliseum Summit news banner - NEXO

More News

New stadium district around KC Current stadium

KC Current plans mixed-use district

Published: April 26th, 2024

Kansas City Current has unveiled plans for the next phase of its transformational development on... » Read more

New entertainment district KIA Center

Tax boost for Kia Center development

Published: April 26th, 2024

Orlando City Council has approved a $40 million tax break for an entertainment, hotel, residential... » Read more

ASM Global with first sustainability executive

Arell to drive ASM sustainability strategies

Published: April 26th, 2024

ASM Global, the world’s leading producer of entertainment experiences, has named Lindsay Arell as... » Read more

Kai Tak Sports Park wants a leading role in sustainable events

Green goals Kai Tak Sports Park second nature

Published: April 26th, 2024

The Kai Tak Sports Park, the future home venue for Hong Kong, is set to redefine the sports... » Read more


Receive global sports venue NEWS twice a week in your inbox