Broncos plans to keep fans ‘spirited’

Article posted by Coliseum, May 23^rd, 2023

Image: Denver Broncos

The National Football League (NFL) team Denver Broncos will unveil the Breckenridge Bourbon Club premium experience at their residence – the Empower Field at Mile High in Denver, Colorado (US) – this season.

‘Denver Broncos’ stated that a new way to experience gameday, the Breckenridge Bourbon Club offers members exclusive access to the ground-level club, all-inclusive food and beverage, complimentary parking, and 100-level bowl seating.

The Denver Broncos are a professional American football franchise based in Denver, Colorado (US). The Broncos compete in the National Football League (NFL) as a member club of the league’s American Football Conference West division. The team is headquartered in Dove Valley, Colorado.

Apply for membership

The 76,125-capacity Empower Field at Mile High is an American football stadium in Denver, Colorado, United States. The primary tenant is the Denver Broncos of the National Football League (NFL). It opened in 2001 to replace the Broncos’ original home, the old Mile High Stadium.

‘Denver Broncos’ quoted Dennis Moore, Chief Commercial Officer, Denver Broncos, as stating, “We’re excited to expand our partnership with the Breckenridge Bourbon as the official Hometown Bourbon of the Broncos, to this new hospitality space. A local, Colorado favorite, we look forward to collaborating with Breckenridge Bourbon to offer an elevated gameday experience for our fans.”

The Breckenridge Bourbon is a blend of straight bourbon whiskeys. They produce a portion of it at their distillery in Colorado which is made from a high-rye mash bill of 56 percent corn, 38 percent rye and six percent malted barley. Once distilled, it is aged in char #3 new, American oak barrels for about three years.

The spacious 9,040 square-foot club, situated on the East side of the stadium, will feature Breckenridge Bourbon-branded décor and Broncos memorabilia.

Members of the Breckenridge Bourbon Club will experience gameday visits from Broncos Alumni, Denver Broncos Cheerleaders and Miles the Mascot. A personalized drink locker will be available for patrons along with complimentary grab-and-go snack and drink stations.

A new season ticket member offering, members will automatically be enrolled in Broncos Plus – an additional rewards program for the season ticket members that features discounts and experiences.

The Breckenridge Bourbon Whiskey is the official Hometown Bourbon of the Broncos. Since the partnership began, the two organizations have collaborated on commemorative Champions and Mile High Blends – offering fans a limited-release blend of Breckenridge’s highly-awarded bourbon whiskey.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue