Series & Forum Seating strategic alliance

Article posted by Coliseum, March 20^th, 2025

Image: Series Seating and Forum by Nowy Styl

The SERIES SEATING-FORUM by NOWY STYL deal will change the world of stadium and arena seating.

SERIES Seating from the United States and Forum by Nowy Styl from Poland – announced a strategic licensing alliance on March 18^th which will change the world of seating for the stadia and the arenas globally.

The above partnership was announced at the Coliseum Summit EUROPE which is being held at the Emirates Stadium in London, England (UK) from March 18^th-19^th, 2025.

This partnership originated from a recommendation by the Coliseum Global Sports Venue Alliance – prior to the 2024 Coliseum US Conference in Kansas City last Summer and it has now been successfully finalized.

SERIES Seating’s Chief Executive Officer (CEO), Mauricio Olarte, said, “We are very happy about the above alliance because we can now serve not only the premium (VIP) seating needs but we can also serve the General Admission customers with the highest quality seating products which both the organizations are well known for.”

Enthused Jakub Rachfalik, Managing Director (MD), Forum by Nowy Styl, Poland, “We are thrilled over the above deal struck and will be able to provide a more comfortable ergonomic seating experience to the fans in the venues. Our collaboration with SERIES Seating will be a leg-up and will help us to serve the spectators in the general admission bowl seating even better and they can enjoy the events in a relaxed and comfortable manner.”

Both Rachfalik and Olarte averred that they are “very happy that the above alliance will help us to better serve the new markets”.

This new alliance will now give the stadia owners and the architects a strong and formidable option to serve their customers’ seating needs. The SERIES Seating/Forum alliance creates a worldwide team supplying the highest quality and innovative stadia seating in the world! From general admission up to the highest level of VIP seating and everything in between the SERIES Seating/Forum alliance is now resetting the world order in the stadia seating business.

Poland-based Forum by Nowy Styl supply seats and solutions for the public venues: The concert halls and lecture theaters, cinemas, theaters, stadiums, and sports venues. They have built their experience and trust by delivering projects all over the world and in the domestic market.

Miami (US)-based SERIES Seating is a worldwide leader in innovative design, manufacturing and installation of ergonomic public seating systems. For 40 years SERIES Seating has raised the bar for fixed and loose seating and tables by offering state-of-the-art products with cutting-edge technology and timeless design at competitive prices.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.