Coliseum magnetic Riyadh Masterclasses

Article posted by Coliseum, April 30^th, 2025

Image: Coliseum GSVA

In a bold move to transform its sports landscape, Saudi Arabia is set to build and operate dozens of world-class sports facilities over the coming decade.

Coliseum Global Sports Venue Alliance (GSVA), the only global alliance dedicated exclusively to sports venues, is proud to support and contribute to this landmark transformation.

With membership nearing 1,000 by the end of 2025, the Coliseum Global Sports Venue Alliance unites sports facilities and venue professionals from around the world.

Coliseum GSVA’s signature gatherings of top-level executives from stadiums and arenas, are held annually across key regions including EUROPE, the United States, Latin America, Asia and the MENA region. Among them, the MENA Summit stands out as the region’s most established and enduring business summit dedicated exclusively to stadiums and arenas.

Now entering its 13^th year, the traditional summit format is undergoing a transformation. In 2025, the event will evolve as the Coliseum MENA Masterclasses, a more refined, in-depth, and focused experience. Designed to foster meaningful conversations in a private setting, the event will be strictly invitation-only.

High-profile executives from some of the world’s leading sports venues will participate, sharing both the challenges they’ve faced and the successes they’ve achieved. Their insights promise practical, actionable takeaways for every attendee.

Welcome to the Coliseum MENA Masterclasses 2025.

The venue virtuosos of the stadium industry will take part in the Masterclasses, including:

Matt Kenny, Executive Vice President (EVP), Operations & Events, Kansas City Chiefs, USA
Drew Crisp, Senior Vice President (SVP), Digital, Liverpool FC, UK
Brandon Hamilton, Vice President (VP), Stadium Operations & Facilities, Kansas City Chiefs, USA
Patrik Meyer, Chief Executive Officer (CEO), Deutsche Bank Park, Frankfurt, Germany
Sander van Stiphout, Director, Innovation & Advisory, Johan Cruijff ArenA, Netherlands
Peter McKenna, Stadium & Commercial Director, Croke Park Stadium, Ireland
Leandro César Evangelista, Chief Information Officer (CIO) / Chief Technology Officer (CTO), Clube Atlético Mineiro, Brazil.

These speakers will address the most prominent topics in the booming Saudi Arabian sports facility market: commercialization, digitalization, and financial and environmental sustainability of stadiums and arenas.

The Masterclasses will take place on May 11^th, May 13^th and May 15^th in Riyadh (Crowne Plaza Riyadh RDC Hotel & Convention, Saudi Arabia). The agenda can be viewed here: Masterclasses Program.

Among the participants are representatives from the Ministry of Sport, the Royal Commission for Riyadh City, Qiddiya, NEOM, Sela, the Events Investment Fund, the SURJ Sports Investment (a PIF company), the Jockey Club Saudi Arabia, the General Sports Authority Bahrain, Diriyah Company, Aramco, the Saudi Pro League, the Oak View Group (OVG), Populous, and Portas Consulting with more participants to be announced.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.