Michigan State serve Levy new F&B deal

Article posted by Coliseum, July 21^st, 2025

Image: Spartans Stadium, Tony Faiola, CC BY 2.0

Levy has won the race to serve as the official food and beverage team across Michigan State University athletic venues.

Michigan State said that beginning with the 2025-26 athletic seasons, Levy will create elevated game day hospitality experiences across Spartan Stadium, the Breslin Center, Munn Ice Arena, and all on-campus athletic venues.

The Spartan faithful should expect special pop-ups and activations, refreshed concessions, new on-the-go markets for increased speed and convenience, and upscale menus and presentations in premium clubs and suites.

Levy will also collaborate with Michigan State athletics to create the fan experience at the university’s new multi-sport arena under development.

Michigan State University (Michigan State or MSU) is a public land-grant research university in East Lansing, Michigan, United States. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the country.

Michigan State Vice President and Director of Athletics J Batt said, “We are pleased to introduce Levy as our new concessions provider to Spartan fans.

“Our team has been hard at work with Levy to provide elevated concessions offerings that include both new options and traditional favorites beginning this Fall. The goal for this partnership is to provide those items to fans in a convenient, expedited fashion that will help deliver an improved game day experience.”

Ahead of the 2025-26 athletic seasons, Levy will refresh all food and beverage experiences across athletic venues. Highlights include:

New chef-crafted Spartan signature dishes in concessions only available on Michigan State game days
Updated concessions concepts alongside fan favorite mainstays like Melting Moments, among others
On-the-go markets and mobile stands equipped with self-service technology to increase speed and convenience
An upscale refresh in premium areas, with curated menus for each game and modern chef’s table presentations
Pregame and special event food and beverage pop-ups, from football tailgates to Izzone basketball pregame celebrations
Secure, cashless transactions for swift payments and faster lines
Continued opportunities for local community organizations and nonprofit groups to participate on game days

Andy Lansing, CEO of Levy, said, “From the most historic athletic programs to pinnacle championship events, we are so fortunate to be able to make an amazing impact in college sports.

“Michigan State is an iconic institution, and we look forward to bringing the Spartan faithful together around experiences that celebrate great food, beverage and tradition.”

Levy has become a power brand in college sports hospitality, adding blue chip college partners to its industry-leading network of more than 300 sports and entertainment venues.

The company delivers tailored dining experiences that support both fan engagement and athlete performance across major collegiate athletic programs spanning every power conference.

Levy’s roster of college partners includes fellow Big Ten institutions Ohio State, Wisconsin, Indiana, Purdue, Northwestern, and the Rose Bowl Stadium – home of UCLA Football. Nationally, Levy partners with elite programs including Notre Dame, Alabama, Texas A&M, Colorado, Oklahoma, and the Air Force Academy, among others.

Levy also served fans at the 2025 College Football Playoff National Championship at Mercedes-Benz Stadium, as well as the 125^th Army-Navy Football Game at Northwest Stadium.

Across the country fans know Levy as the team behind the most iconic food and beverage experiences in sports and entertainment.

Levy’s marquee events include the Kentucky Derby, Grammy Awards, US Open Tennis Championships and Coachella Music Festival.

The company also partners with iconic venues like Dodger Stadium, Wrigley Field, United Center, Barclays Center, Crypto.com Arena and Intuit Dome, among many others.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.