Knights robot beverage service on-off ice

Article posted by Coliseum, November 7^th, 2025

Image: T-Mobile Arena, Ron Mader, CC BY-SA 2.0

The National Hockey League (NHL) team Vegas Golden Knights (US) announced recently that the Vegas-born technology company, Richtech Robotics, has been named a proud partner of the Vegas Golden Knights.

‘www.nhl.com’ stated that the above collaboration marks one of the first service robotics partnerships in the National Hockey League (NHL).

New York (US)-based the National Hockey League (NHL) is a professional ice hockey league in North America composed of 32 teams, 25 in the United States and seven (7) in Canada. The NHL is one of the major professional sports leagues in the United States and Canada and is considered the premier professional ice hockey league in the world.

The Vegas Golden Knights are a professional ice hockey team based in the Las Vegas Metropolitan area (US). The Golden Knights compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference.

The 17,500-capacity T-Mobile Arena is a multipurpose indoor arena in Paradise, Nevada, United States. Opened on April 6^th, 2016, it is the home arena of the Vegas Golden Knights of the National Hockey League (NHL).

Las Vegas (US)-based Richtech Robotics develops advanced robotic solutions and the data infrastructure that makes them more intelligent. Guided by three strategic pillars – Industrial, Commercial and Data – Richtech delivers dependable automation, consistent service performance and continuous artificial intelligence (AI)-driven improvement at scale. From factory floors to hospitality venues, their robots work alongside people to enhance efficiency, precision and quality.

‘www.nhl.com’ further stated that this innovative partnership will introduce ADAM, Richtech Robotics’ beverage service robot, to the Golden Knights fan experience. ADAM made its official debut at the VGK Foundation Gala on November 2^nd followed by a special in-game appearance on November 8^th when the Vegas faces their peer team Anaheim Ducks at the T-Mobile Arena which will feature ADAM ringing the third period siren. Throughout the 2025-2026 seasons ADAM will appear at the select VGK events and games offering the fans interactive beverage sampling experiences and tech-forward activations.

Maintained John Penhollow, Vegas Golden Knights President of Business Operations, “This partnership underscores our commitment to redefining the fan experience through innovation and creativity. Collaborating with Richtech Robotics enables us to continue pushing the boundaries of what’s possible in sports and entertainment, both on and off the ice.”

Richtech Robotics, headquartered in Las Vegas, is known for its advanced, AI-driven robot solutions. The partnership with the Golden Knights signals a bold new era where technology intersects with sports in the entertainment capital of the world.

Remarked Matthew Casella, President, Richtech Robotics, “Richtech was born in Las Vegas and we couldn’t be more proud than to partner with our hometown team, the Golden Knights. “Together, we’re showing how cutting-edge technology can bring new energy and excitement to hospitality and entertainment. ADAM has been training for this moment his whole life.”

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