Disguise-ASB GlassFloor ‘floor’ experiences

Article posted by Coliseum, February 9^th, 2026

Image: Disguise and ASB Glassfloor

The global technology company Disguise and the sports flooring system ASB GlassFloor recently announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface.

‘DISGUISE’ stated that this will enable the coaches to visualize ball tracking data as well as players’ live positions, movement speed and performance metrics right on the playing surface allowing teams to win more matches. The technology will also enable more venues to become multipurpose entertainment spaces by offering augmented reality (AR) floor experiences such as interactive games to fans and advertisers at halftime.

London (UK)-based Disguise is a global technology company driving the next dimension of entertainment. One powerful ecosystem of software, hardware and services offering an end-to-end solution for visual experiences across live events, immersive experiences, virtual production, and broadcast.

Germany-based ASB GlassFloor is transforming the sports industry with the world’s only glass sports flooring systems. Its mission is to enhance athletic performance, engage the fans and empower the coaches with innovative technology that sets new standards for sports venues.

‘DISGUISE’ further stated that in order to do this ASB GlassFloor’s operational system for the digital court, GLASSCOURT OS, feeds directly into Disguise’s servers. Adopting the Disguise environment means that on top of the GLASSCOURT OS solutions (a cutting-edge software ecosystem that turns professional light-emitting diode [LED] glass sports floors into interactive, data-driven surfaces) ASB GlassFloor now enables all venues to use the most state-of-the-art media servers in the industry to directly feed interactive content to the floor.

Disguise’s media server technology has already helped teams like the Portland Trail Blazers to become the first National Basketball Association (NBA) team to broadcast augmented reality (AR) graphics from a handheld camera and has been trusted to drive visual experiences across some of the most high-stakes stadiums and entertainment venues across the world. Now, that same Disguise technology will form the backbone of ASB GlassFloor’s LumiFlex LED floor platform ensuring frame-accurate ultra-high definition (UHD) playback, low latency and stability so that impressive graphics can be displayed on a massive scale.

As part of the partnership, the Disguise platform will be used exclusively on all ASB Arena and Event Services floors as well as ASB GlassFloor sports courts and activations including the NBA All Star Weekend, International Basketball Federation (FIBA) Basketball Champions League Final 4, the EuroLeague, and the company’s own state-of-the-art facility in Orlando (US), the ASB Athletes Lab.

Developed in collaboration with the NBA the ASB Athletes Lab will be used to showcase the technology and allow teams and clients to see the immersive sports solution in action as well as acting as a testing ground for future innovation. Disguise and ASB GlassFloor will also provide three full-sized, portable event rental basketball courts that will see usage at marquee sports events across the United States and Europe this year.

Commented Christof Babinsky, head honcho, ASB GlassFloor, “Through initiatives like our ASB GlassFloor Athletes Lab we’ve already helped the NBA coaches draw plays on their iPad and see them instantly show up on the digital court floor alongside real-time player data. By partnering with Disguise we aim to take things even further. We previously worked with Disguise on an interactive LED court at the NBA’s All Star Weekend in 2024 and other events. Following the huge success of these activations we hope to unify venue AV across more LED floors, banners, jumbotrons, and lights and sound so that they can be driven from a single system in the future.”

To support this goal, ASB GlassFloor and Disguise are co-developing a suite of applications built specifically to offer fans AR games and interactive halftime experiences they can enjoy from any part of the arena. These applications will also allow venues to use the floor for training, competition, fan engagement, and non-game-day activations. From AI-assisted defenders in basketball coaching, to traffic safety applications for children and aiding larger, live TV productions on the weekends, the integrated platform aims to drive more traffic, impact and utilization to the existing arena infrastructure.

Added Jake Stone. Senior Vice-President of Commercial, Disguise, “This partnership highlights a broader industry shift: The sports venues are no longer static spaces used only on gameday. Together with ASB GlassFloor we’ll help teams not only improve their performance but also increase their revenue by using their arena as an always-on, programmable environment that everyone can benefit from year-round – whether it’s used for a brand product demo or a band’s stadium tour. This is not just about changing how courts look or using LED floors as a novelty but redefining how sports infrastructure is used for the future.”

New York (US)-based the National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and one in Canada). The NBA is one of the major professional sports leagues in the United States and Canada and is considered the premier professional basketball league in the world.

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