Allegiant to reap benefits from Las Vegas stadium deal

Linkedin Twitter

Allegiant Stadium Image: Las Vegas Review-Journal

Allegiant Air executives feel that the best thing that could have happened to the budget airline was securing the naming rights deal of the 65,000 seat indoor stadium – future home of the Raiders.

Allegiant Air will undoubtedly get a lot of mileage from the deal. When games would be played at Allegiant Stadium, the budget airline would get instant recognition.

The Las Vegas Review-Journal reported that one result of Allegiant 2.0 is that the company was able to make the bold step of sponsoring an NFL venue, giving the company an opportunity to tell its story to a national audience thanks to the name recognition Allegiant will get on Sundays and in prime time.

“If we didn’t step up and do it, someone else puts their name up there and (the opportunity) is gone,” Allegiant CEO Maury Gallagher said. “This is all about brand, brand, and brand and how do you get your name out there faster with one expenditure than what we’re doing with the Raiders? That’s the strategic statement we’re making here.”

This is a huge stride for Allegiant, a budget airline that has been around for little more than two decades. The carrier will also get instant access to fans.

Allegiant’s name on the stadium will drive even more data the company’s way and they will get more marketing options through the Raiders and their affiliates.

“A lot of people may not immediately think about NFL or sports marketing as being efficient, but it really are,” said Scott DeAngelo, Allegiant’s Chief Marketing Officer.

“Two-thirds of Allegiant customers — and those who haven’t flown us yet, but live in the markets we serve — are NFL fans. That’s more than double the national average. The proportion of NFL fans is much greater in small towns and mid-sized cities,” he further stated.

“Only 7% of NFL fans in America, however, have ever been to an NFL game,” he continued. “When you think about that, only a small fraction of NFL fans have access to get to the game. Now, think about what we and the Raiders can do together to provide access — promotions and packages — to fans,” says a confident Scott.

CEO Gallagher says that the Allegiant Stadium will be a cut above the rest among all the stadia in the world – a kind of cherry on the cake in Sin City.

“It’s another step — a big step — toward being a customer-centric travel company,” Gallagher said of the naming-rights deal. “If you’re thinking of leisure, we want you to think of Allegiant. What more leisurely event is there on a Sunday afternoon than watching football or going to a football game? So we’ve bound ourselves at the hip with those guys (the Raiders),’ he avers.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Coliseum facilitates a dialogue between stadiums, arenas, clubs, leagues and experts and enables them to learn from each other while establishing relationships. Coliseum’s digital 365Coliseum Business Center is a vast pool of resource for the stadium and arena industry world-wide.

Watch 150 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

More News

NFL Play-offs 2021 with fans

Fans ‘energize’ stadia in NFL matchups

Published: January 22, 2021

It was a total adrenaline rush scene as die-hard fans descended on the Lambeau Field (US) ground on... » Read more

India Odisha new field hockey stadium

Futuristic field hockey venue in India

Published: January 22, 2021

A futuristic 20,000-capacity hockey facility – intended to become the world’s leading... » Read more

Italy Florence stadium update Jan 2020

Florence Mayor firm on Franchi revamp

Published: January 22, 2021

First it was – the Italian professional football club ACF Fiorentina declaring that ‘it’s... » Read more

Aarau new stadium

FC Aarau venue plans get stuck in red tape

Published: January 22, 2021

The Swiss football club FC Aarau have been waiting for a new dig since 1994 (!). However, it seems... » Read more

Receive global sports venue NEWS twice a week in your inbox