ASM Global to manage stellar Bahrain venue


ASM Global will operate Bahrain exhibition center Image: Defend Bahrain

ASM Global, the world’s leading producer of entertainment experiences, has announced its recent appointment as the Managing Operator for the Bahrain International Exhibition & Convention Centre.

‘ASM Global’ stated that the project is set to complete construction in 2022 and will mark the launch of the region’s largest exhibition and convention centre on a total site area of 309,000 sqm. The opening has been planned for mid-2022.

ASM Global was successfully appointed by the Bahrain Tourism & Exhibition Authority (BTEA) as the Managing Operator of choice after an extensive tender process in which ASM Global achieved preferred bidder status to manage, operate and program the new destination due to its track record of success in managing venues of a similar stature across the world.

‘ASM Global’ further stated that the center will bolster Bahrain’s position as a leading business events hub internationally with a total build-up area of 149,000 sqm. ASM Global’s renowned portfolio is anchored by the most iconic arenas, convention centers and stadia across five continents, meaning it’s ideally placed to maximize the venue’s appeal and success. The brand-new destination will feature state-of-the-art technology, as well as having the highest level of flexibility to host a range of events from exhibitions and conventions to concerts, live events, weddings, seminars, and much more.

ASM Global APAC Chairman-cum-Chief Executive, Harvey Lister AM, congratulated the Bahrain Tourism & Exhibition Authority (BTEA) on their foresight in ensuring Bahrain would be at the forefront of attracting tourism investment and international events to the region – “We are delighted to have been appointed the operator of what will be a landmark development, which will further position Bahrain as a growing international destination helping to drive growth and create jobs as well as a legacy for the Kingdom. We look forward to working with the Bahrain Tourism & Exhibition Authority in creating a brand-new exhibition and convention hub at the heart of the region.”

Iain Campbell, Executive Vice-President, ASM Global – Gulf Region, added, “The appointment as Managing Operator is testament to ASM Global’s expertise, knowledge and experience in bringing venues to life across the world. Our aim for Bahrain International Exhibition and Convention Centre is to create a venue with its own distinct identity that resonates with Meetings, Incentives, Conferences & Exhibitions (MICE) visitors as well as the leisure and tourism market that benefits the local economy and enhances the Kingdom’s status globally.”

Bahrain Tourism & Exhibition Authority Chief Executive Officer, Dr. Nasser Qaedi, noted, “The new center will reinforce the Kingdom’s status regionally and internationally and Bahrain’s position in the MICE industry. We look forward to working with ASM Global to attract international exhibitions and conferences to be held in Bahrain”.

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