ASM Global UK debut with London Stadium

Image: London Stadium and ASM Global

The world’s leading producer of entertainment experiences – ASM Global – recently announced a new strategic partnership – its first in the United Kingdom – with the London Stadium to create additional wide-ranging event content to the stadium’s upcoming calendar as well as creating new commercial opportunities.

‘ASM Global’ stated that the above move broadens ASM Global’s footprint in the United Kingdom and Europe, and with its unrivaled network and best-in-class operations, the company will further enhance the venue’s competitive position in-market. Through elevated non-matchday programing, the ASM Global has committed to cementing London Stadium as a leading global venue for the very best in live experiences.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, performing arts venues, and convention and exhibition centers.

The 66,000-capacity London Stadium is a multipurpose outdoor stadium at the Queen Elizabeth Olympic Park in the Stratford district of London (UK). It is located in the Lower Lea Valley, six miles East of Central London.

‘ASM Global’ further stated that originally built to host the London 2012 Olympic Games at the Queen Elizabeth Olympic Park, the London Stadium is the home of the Premier League football club West Ham United F.C. as well as UK Athletics. With the second largest concert capacity stadium in the United Kingdom’s capital, the London Stadium is a truly versatile venue that welcomes major live music concerts with artistes including the American singer-songwriter Beyoncé, the English rock band The Rolling Stones, the American rock bands Foo Fighters and the Red Hot Chili Peppers, the American hard rock band Guns N’ Roses, and many more. Since becoming London Stadium, it has hosted major world sporting events such as the 2015 Rugby World Cup and the London 2017 World Athletics Championships, with the return of Major League Baseball (MLB) (US) this Summer as part of a multiyear deal for the capital following the huge success of the 2019 London Series.

Birmingham (UK)-based the UK Athletics (UKA) is the governing body for the sport of athletics in the United Kingdom. It is responsible for overseeing the governance of athletics events in the United Kingdom as well as athletes, their development and athletics officials.

Averred Graham Gilmore, head honcho of London Stadium, “We have a fantastic reputation for hosting some of the biggest, best and most diverse stadium events, which is evident across our incredible lineup this Summer. We are always looking to improve, and this partnership with ASM Global will help push us on to even greater possibilities, unlocking the huge potential of our venue.”

Exulted Tom Lynch, Senior Vice-President, Europe, ASM Global, “We’re delighted to announce the London Stadium as ASM Global’s first United Kingdom stadium partner, joining our elite network of iconic, major event venues around the world. The venue has been ever-present in the City’s consciousness since the 2012 Olympic Games and has proved itself as one of the best multipurpose stadiums in Europe. It’s blessed with unique versatility for live events with first-class hospitality and unrivaled public transport connectivity to create the best possible fan experience. We are thrilled to be working with Graham and his team to continue to build on the stadium’s stunning Olympic legacy with world-class events and partnerships on one of the most culturally dynamic event campuses in Europe.”

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