ASM-Honeycomb aggressive Green venues’ plans



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ASM Global with very ambitions green venue plans Image: ASM Global

ASM Global, through its corporate social responsibility platform (CSR) ASM Global Acts, and in partnership with Honeycomb Strategies, has announced a dramatic plan – the most aggressive in the live entertainment industry – to convert its portfolio into the most sustainable venues on earth.

‘ASM Global’ stated that beginning this year ASM Global will dedicate its full resources to achieving measurable results throughout its businesses using the most comprehensive tracking system in the venue space – intended to reflect that scale and create substantial collective impact on every continent it operates.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

Colorado (US)-based Honeycomb Strategies is a women-owned, B-Corp-certified sustainability consulting firm specializing in the hospitality, sport and event industries. The firm work with its clients to consider their business and environmental practices working together, not sacrificing one for the other. It believes that when an organization is innovative and resourceful, it is successful. With decades of combined experience, the firm has enjoyed working with some of the most iconic and sustainable venues and events in the industry.

ASM Global Acts is an ambitious, structured and intentional initiative to create better communities and a better world. ASM Global’s corporate social responsibility platform, ASM Global Acts, is a renewed and refocused commitment to social equity and global sustainability.

The company working with its client partners already boasts the largest collection of certified Green venues with over 40 and growing throughout the portfolio.

In making the announcement, ASM Global President and head honcho Ron Bension said, “Our current portfolio of LEED-certified venues has set the standard, and we’re now raising the bar even higher. This entire program will be integrated into all of the relationships with our existing and future clients as part of our intrinsic ASM Global DNA. As we stated when we first partnered with Honeycomb Strategies last Summer, demand from our established and newer clients for state-of-the-art sustainability innovations has been consistently increasing. We are now in a position to work with them and lead the industry in this incredibly important space.”
 

ASM Global has committed to the following for all its venues:

  • Reduce energy consumption by 25 percent by 2030 from baseline year (2023);
  • Achieve 20 percent of all energy consumed through renewable energy sources by 2025;
  • Carbon neutral by 2050;
  • Divert over 50 percent of waste overall by 2025;
  • Eliminate single-use plastic in front of house by 2025;
  • Reduce water consumption by 25 percent by 2030 from baseline year (2023);
  • Award 50 percent of its reportable spend to suppliers adhering to its environmental purchasing policy by 2030;
  • Increase plant-based menu options by 35 percent by 2024 within Savor (ASM Global’s Food Division) venues; and
  • Decrease food waste by 75 percent by 2026 within Savor venues.

 
Said Lindsay Arell, one of Honeycomb Strategies’ two Principals, said, “The project has already begun. We’ve selected a group of pilot venues across size, type and continents that have begun reporting against the goals. The aim is to add additional venues at a fast pace to obtain important baseline information for 2023.”

Added John Adams, General Manager of the Colorado Convention Center, “For almost 20 years, the Colorado Convention Center has been a leader on the live event sustainability front. We are excited to be a pilot venue for this project as ASM Global expands this commitment to all of its venues worldwide.”

The 5,000-capacity Colorado Convention Center is a multipurpose convention center located in Downtown Denver, Colorado, US. At 2,200,000 square feet it is currently the 12th largest convention center in the United States and opened in June 1990.

‘ASM Global’ further stated that ASM Global has partnered with WeTrack, a software as a service (SaaS) company that provides planning, sustainability goals and operations solutions to some of the world’s biggest sports and entertainment brands including FIFA, International Olympic Committee (IOC), Wimbledon, World Triathlon, and many others. The WeTrack system has been developed to help customers track progress on sustainability, environmental, social and governance (ESG) and corporate social responsibility (CSR) initiatives.

Environmental, social and governance (ESG) investing refers to a set of standards for a company’s behavior used by socially conscious investors to screen potential investments.

Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders and the public.

ASM Global venue ambassadors will each have a system set up for them with common indicators that ASM Global wants to track along with venue goals specific to the community in which they operate.

Honeycomb Strategies’ recent major sustainability programs and projects include the Colorado Convention Center, the 5,500-capacity Moscone Center in San Francisco, California, the National Football League (NFL) team Philadelphia Eagles, the 70,240-capacity SoFi Stadium in Inglewood, California, the NFL team Minnesota Vikings, the 19,000-capacity Barclays Center in New York, Visit Denver, Greenbuild Conference (the world’s largest Green building conference and expo in the world and expo), Natural Products Expo, and Sustainable Brands.

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