Bayern-Allianz strong as a bull partnership

Article posted by Coliseum, March 30^th, 2023

Image: FC Bayern

Bundesliga giants FC Bayern Munich (Germany) and its longstanding partner Allianz have extended their association by another 10 years until 2033.

‘FC Bayern’ stated that the Munich-based insurance company has been by the German record champions’ side since 2000, most visibly as the naming rights sponsor of their residence – the Allianz Arena in Munich, Germany – and the shirt sponsor of the women’s team.

FC Bayern Munich, Bayern Munich, or simply Bayern, is a German professional sports club based in Munich, Bavaria (Germany). It is best known for its professional men’s football team, which plays in the Bundesliga, the top tier of the German football league system. Bayern is the most successful club in German football history, having won a record 32 national titles, including 10 consecutively since 2013, and 20 national cups, along with numerous European honors.

Apply for membership

The Allianz Arena is a football stadium in Munich, Bavaria, Germany with a 70,000-seating capacity for international matches and 75,000 for domestic matches. Widely known for its exterior of inflated ETFE plastic panels, it is the first stadium in the world with a full color changing exterior.

FC Bayern Munich (women) is a German women’s football team based in Munich, Bavaria. It currently plays in the Frauen-Bundesliga, the top women’s league in Germany.

The 2,500-capacity FC Bayern Campus is a sports complex located to the North of Munich, Germany. It was built between 2015 and 2017 on the Northern part of the Fürst-Wrede-Kaserne by football club Bayern Munich to create a central location for the clubs youth teams and women’s team. The construction costs amounted to €70 million.

Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. The company is one of the world’s largest insurers and financial services groups. The company is a component of the Euro Stoxx 50 stock market index.

Stated Oliver Kahn, FC Bayern head honcho, “FC Bayern places great value on reliable, continual partnerships. We’re therefore very happy to continue our cooperation with Allianz. We can look back on a joint success story of over 20 years, to which we want to add more chapters with new and innovative ideas.”

Added Andreas Jung, FC Bayern Board Member for Marketing, “Allianz is a Munich company that operates globally, and that people around the world associate with the FC Bayern stadium. In the future we will press ahead with the expansion of the partnership with our women’s team and implement projects in youth development, among other things.”

Said Christian Deuringer, Head of Global Brand and Marketing at Allianz SE, “FC Bayern and Allianz have enjoyed a successful and trustful partnership for over 20 years, which has grown from the naming of the Allianz Arena to the men’s, women’s and youth teams and increasingly into the digital and social media spheres. Thanks to FC Bayern’s huge reach and inspiring content, we reach millions of fans around the world.”

Allianz SE (Allianz) is a provider of global insurance and asset management services. It offers life and property and casualty (P&C) insurance products, under the Allianz and Euler Hermes brands. The company’s insurance offerings provide coverage for motor, liability, homeowner, accident, travel and assistance, marine, aviation, and transport.

‘FC Bayern’ further stated that the Allianz company name has adorned the unique, world-famous façade of the German record champions’ stadium since its opening in 2005. In addition, the group has been the shirt sponsor of the women’s team since 2013 and accompanied the Women’s Tour as the official partner.

In the future, Allianz will continue to work with FC Bayern to promote young footballers at the Allianz Junior Football Camps at Säbener Straße (Säbener Street) and the FC Bayern Campus. ‘The Reds’ first team squad is also presented at the arena every Summer at the Allianz FC Bayern Team Presentation.

In order to strengthen the financial skills of young professional female athletes, Allianz is introducing the first individual and free financial coaching course for ambitious female athletes aged 18 to 22 for the 2023-2024 seasons. The coaching sessions can be booked online at allianz.com. Among others, the FC Bayern women’s team will benefit from the advice, receiving permanent access to an individual financial coach. There are also plans to expand to other sports and professions later on.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue