AWPAA-USAA leadership-integrity-excellence partnership

Article posted by Coliseum, June 29^th, 2026

Image: Army West Point Athletic Association

The Army West Point Athletic Association (AWPAA) and the United Services Automobile Association (USAA), one of United States leading insurance, banking and financial services providers, recently announced the expansion of a partnership rooted in shared values of service, leadership, integrity, and excellence.

‘goarmywestpoint.com’ stated that the historic, comprehensive long-term agreement builds upon the United Services Automobile Association (USAA’s) existing role as Proud Sponsor of the Army West Point Athletic Association (AWPAA) and includes integrated branding opportunities, preservation initiatives, future facility enhancements, and strategic support.

The partnership will help preserve the history and traditions of the Army West Point Athletic Association while positioning the department and its more than 1,200 cadet-athletes for long-term success in an evolving collegiate athletics landscape.

The Army West Point Athletic Association (AWPAA), a 501(c)(3) organization that executes the United States Military Academy’s (USMA) intercollegiate athletics mission, is a non-federal entity and is not fundraising on behalf of the USMA.

Founded in 1922 by a group of military officers the United Services Automobile Association (USAA) is among the leading providers of insurance, banking and retirement solutions and serves more than 14.5 million members of the US military, veterans who have honorably served and their families.

‘goarmywestpoint.com’ further stated that through the agreement the USAA will provide additional support to help advance the Army West Point Athletic Association long-term strategic priorities including the future Athletic Center of Excellence presented by the USAA.

As part of the partnership the USAA branding will appear on uniform patches across all Army varsity athletic programs while the USAA logo will also be featured at the 25-yard lines inside the Michie Stadium. The agreement also includes preservation-focused naming elements integrated throughout Army Athletics facilities, including the designation ‘Michie Stadium Preserved by USAA’. Importantly, the 38,000-capacity Blaik Field at Michie Stadium will remain at the heart of the stadium’s identity and tradition ensuring the legacy of Earl ‘Red’ Blaik continues to be honored for the future generations of cadets, graduates and the Army fans.

The 30,000-seat Michie Stadium is an outdoor football stadium on the campus of the U.S. Military Academy in West Point, New York, US.

Commented Chris Curtin, Chief Marketing Officer (CMO), USAA, “The USAA’s story began in 1922 when 25 Army soldiers came together to take care of their own and that legacy lives on as we proudly invest in the next generation of military leaders at West Point. By standing behind these exceptional cadet-athletes and preserving the historic grounds where they train and compete we are honoring our roots and ensuring that the future of our armed forces receives the unwavering support they have earned.”

Additionally, the partnership serves as a catalyst for the future construction of the Athletic Center for Excellence – the new home for the Army West Point Athletics and a next-generation facility dedicated to leadership development across the organization, cadet-athlete performance and recruiting the next generation of the Army leaders.

Added Tom Theodorakis, Army Director of Athletics, “We are committed to honoring our history while positioning the Army Athletics for continued success. This transformational partnership represents a meaningful and strategic step forward in achieving both. As the landscape of college athletics continues to evolve it is essential that we identify innovative revenue streams that align with our mission and values. This partnership achieves exactly that and the resources generated will directly support our cadet-athletes while helping position the Army Athletics for long-term success. The Athletic Center of Excellence will become the next frontier in leadership development at West Point. We are proud to align with a partner that understands our mission, our values and our commitment to developing the future leaders of United States.”

Originally opened in 1924, the Michie Stadium is one of the most iconic venues in college athletics and home to generations of Army Football history. The ongoing Michie Stadium Preservation Project – scheduled for completion in fall 2026 – will introduce premium seating, upgraded infrastructure, enhanced fan amenities, expanded cadet seating, hospitality enhancements, technology upgrades, and a revitalized Army Athletics Hall of Fame while preserving the venue’s historic character.

The Army Head Football Coach Jeff Monken emphasized the broader impact of the agreement across the department – “Our program is built on tradition, discipline and a commitment to developing leaders of character. This innovative partnership provides critical resources that will help sustain excellence across Army Athletics while aligning us with the evolving landscape of collegiate sports.”

Theodorakis added that the agreement followed a thoughtful and collaborative evaluation process involving the key stakeholders including the Board Members, the alumni and the coaches.

Continue following Coliseum for the latest updates on sports venues, stadiums and arena business news worldwide.

Coliseum is dedicated to building a global community of sports and entertainment venue professionals helping create better and more profitable venues.

Become a member of the Global Sports Venue Alliance and connect with stadiums, arenas and industry experts from around the world. Apply for membership through the Global Sports Venue Alliance and access the 365Coliseum Business platform.

Watch 500+ member-exclusive videos with valuable tips for your venue