Facelift for US Army’s Michie Stadium


US West Point Michie Stadium Image: goarmywestpoint.com

As part of the Michie Stadium Preservation Project at the United States Military Academy at West Point in New York, US, the Army West Point Athletic Association and Legends have announced a comprehensive new partnership focused on creating an enchanting experience for both fans and cadets.

The Military Academy at West Point in New York is home of the Army Black Knights football program. The Army Black Knights football team, previously known as the Army Cadets, represents the United States Military Academy in college football. Army is currently a Division I Football Bowl Subdivision member of the National Collegiate Athletic Association (NCAA).

Michie Stadium is an outdoor football stadium on the campus of the U.S. Military Academy in West Point, New York. The home field for the Army Black Knights, it opened 96 years ago in 1924 and has a current seating capacity of 38,000.

The refurbishment of the Michie Stadium will include a total sea change of the East Stands space, where cadets have watched games since 1962. The project will fully integrate the cadets into the reimagination process, to elevate the viewing experience in a way that is authentic to the ‘Duty, Honor, Country’ ideals.

The project will introduce all-new premium areas for Michie Stadium guests with the addition of suite, loge and club level seating. Army West Point football is an unmatched experience and these upgrades will further enhance the uniqueness of being able to experience a game at Michie Stadium.

Legends previously assisted Army by conducting a comprehensive market study, soliciting feedback from West Point alumni, A Club donors, ticket holders and Black Knight fans, to help determine the new seating experience and amenities within the East Stands. Additionally, Legends will manage sales and marketing, business intelligence and data analytics services across the integrated partnership.

Legends’ proprietary technology, data and analytics platform will be a critical driver in delivering customized solutions and unique innovations for the Army.

Remarked Mike Buddie, Director of Athletics, Army West Point, “Army West Point is a historic and noble brand that we protect fiercely. Partnering with Legends makes all the sense in the world as they are an iconic brand in the hospitality business world and have a great reputation. We are excited to work with them to create the best game day experience in the nation and provide new and innovative opportunities for the alumni and public to experience the grandeur of the West Point Experience.”

Army and Legends will also team up on an event hospitality program that will offer guests from the greater tri-State area the opportunity to experience the storied history and traditions of the U.S. Military Academy. The program will be fully tailor-made and specially curated for the group and the length of the visit and will highlight West Point’s heritage, values and commitment to excellence, all set to the backdrop of West Point’s beautiful and historic campus on the western bank of the Hudson River.

Mike Behan, Legends Vice-President, Collegiate Partnerships, commented, “The experience at West Point is one unlike any other in collegiate athletics, and the opportunity to work alongside Army and completely reimagine the experience for Black Knight fans as part of the overall transformation of Michie Stadium, allows us to leverage our holistic acumen and develop a best-in-class hospitality program that celebrates the history and tradition of Army athletics. As an extension of this approach, we saw an enormous opportunity to create a year-round event hospitality program that will allow guests to participate in the distinct aspects of the West Point experience.”

Legends offer premium experience in both sports and attractions, including working with some of the most visible teams and brands in the world, including ownership ties to the New York Yankees and the Dallas Cowboys, along with attractions experience all over the world.

The New York Yankees and Army have their own storied background, with Army playing exhibition games against the New York Yankees 22 times since 1927, including the most recent exhibition game in 2013 at West Point. Additionally, playing football games at the original Yankee Stadium was a staple of the Army football program throughout much of the last century. The Black Knights returned to their New York City heritage as Army agreed to play two of its home games at the new Yankee Stadium in 2011 and 2014.

The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. They compete in Major League Baseball (MLB) as a member club of the American League (AL) East division.

The Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league’s National Football Conference East division.

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