Bid to boost Old Trafford atmosphere

Article posted by Coliseum, January 30^th, 2023

Image: Coliseum GSVA

The Premier League club Manchester United F.C. has announced that all seating in the Stretford End of their residence – the Old Trafford in Stretford, England (UK) – will be returned to general admission for the start of the 2024-2025 seasons.

‘BBC Sport’ stated that after working with the Fans’ Advisory Board, the club has confirmed that the executive seating area will be removed at the end of the next season in a bid to help “enhance the Old Trafford atmosphere”.

The Manchester United Football Club, commonly referred to as Man United, or simply United, is a professional football club based in Old Trafford, Greater Manchester, England (UK). The club competes in the Premier League, the top division of the English football league system.

The Old Trafford is a football stadium in Old Trafford, Greater Manchester, England (UK), and the home of Manchester United F.C. With a capacity of 74,310, it is the largest club football stadium in the United Kingdom, and the 11^th-largest in Europe.

‘BBC Sport’ quoted Rick McGagh, Head of Fan Engagement at United, as stating, “Fans and fan groups including the Manchester United Supporters Trust (MUST) (non-profit organization in Stretford, England) and The Red Army (TRA) have long campaigned for us to remove the executive seats from the heart of the Stretford End and to make them standard tickets and, therefore, more accessible to all fans. We have listened and agree that as many fans as possible should have the chance to be a Stretford Ender. We have worked with our Fans’ Advisory Board in recent months to make this happen and we are all looking forward to an even louder Stretford End from August 2024.”

The Red Army (TRA) is a fan group that believes that for the atmosphere to return across the entire stadium, there should be significant vocal areas, managed by TRA, in both the Stretford Paddock and the East end of the Old Trafford.

Manchester United F.C.’s the Fans’ Advisory Board (the ‘FAB’) is a body set up to facilitate in-depth consultation between the club and a group of fan representatives on strategic matters affecting the club and fans.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue