Caesars ‘game’ for IMS spectacle Indy 500


Indianapolis Speedway partners with Caesars Image: Indianapolis Motor Speedway

Caesars Entertainment has entered into a new partnership with the Indianapolis Motor Speedway (IMS) in Speedway, Indiana (US) and its flagship race, the Indy 500.

The ‘iGB’ stated that under the deal, Caesars will become an official sports betting partner of the IMS and the showpiece Indy 500 annual event that takes place at the track, while the Caesars Sportsbook will serve as a sponsor for the remaining IMS races on the 2022 calendar.

Caesars Entertainment, Inc. is the largest casino-entertainment company in the United States and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions.

The 200,000-plus capacity Indianapolis Motor Speedway (IMS) is an automobile racing circuit located in Speedway, Indiana in the United States. It is the home of the Indianapolis 500 and the Verizon 200, and formerly the home of the United States Grand Prix.

The Indianapolis 500, also formally known as the Indianapolis 500-Mile Race, or simply the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indianapolis.

The ‘iGB’ further stated that Caesars will also open the first betting lounge at the IMS in the form of a Caesars Sportsbook Lounge, where visitors can watch live events, access complimentary food and drink, view live entertainment, and take part in motor racing games.

In addition, the Caesars Sportsbook will receive access to IMS logos and marks, digital and social media assets, as well as a range of exclusive VIP speedway experiences for its users at IMS that will be made available through the Caesars Rewards loyalty program.

Said Caesars Digital Co-President Eric Hession, “The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions. Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that build upon our commitment to the State of Indiana alongside the investments into our resorts and the communities they serve.”

Added IMS President Douglas Boles, “We’re extremely excited about this partnership with Caesars and believe their onsite presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World.”

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