Chelsea teams up with DAMAC Properties

Article posted by Coliseum, May 5^th, 2025

Image: Chelsea FC

Chelsea Football Club has struck a new, long-term global partnership with Dubai-headquartered DAMAC Properties which will feature on the players’ front of shirt for the rest of the season.

Chelsea FC said DAMAC Properties, which has also become the club’s Official Property Development Partner, has been at the forefront of the Middle East’s luxury real estate market.

To showcase the ground-breaking, global partnership and celebrate the launch of the first-ever Chelsea Football Club branded residences, DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season.

The shirt debuted at Chelsea’s UEFA Conference League semi-final win against Djurgarden last week.

Chelsea Football Club is a professional football club based in Fulham, West London, England (UK). Named after the neighboring area Chelsea, they compete in the Premier League, the top tier of English football. Founded in 1905 the team play their home games at Stamford Bridge.

Stamford Bridge is a football stadium in Fulham in the Borough of Hammersmith and Fulham in West London (UK). It is the home of the Premier League club Chelsea F.C. With a capacity of 40,173 it is the ninth largest venue of the 2024-2025 Premier League season and the 11^th-largest football stadium in England.

The club said that Chelsea Residences by DAMAC, an ultra-modern development,
is being designed and launched in partnership with Chelsea FC in Dubai and is slated to be the first-of-its-kind football-themed branded residences.

The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces.

It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.

Jason Gannon, president and COO of Chelsea Football Club, said: “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.

“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”

Amira Sajwani, managing director of sales & development of DAMAC Properties, said: “This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence.”

“This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”

Located in Dubai’s newest beachfront address, Maritime City, Chelsea Residences by DAMAC is a unique project that will consist of 1,400+ residential units.

Each residence will have incredible seafront views along with access to the exclusive Chelsea-branded amenities that place health, fitness and wellbeing at the heart of its offering.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 420 member-exclusive videos with valuable tips for your venue