Chris Bray to helm ASM Global Europe business


ASM Global appointment of Chris Bray Image: ASM Global

ASM Global – the world’s leading producer of entertainment experiences, venue management and event strategy – is continuing with its European growth story and has named Chris Bray as Executive Vice-President, European Operations, with responsibility of all aspects of ASM’s European business.

The ‘ASM Global’ stated that Bray who will be based in Manchester, England (UK), is a 30-year veteran in commercial, operations, entertainment and strategic development within the high-street retail, leisure and hospitality industries most recently for the past six years as CEO for Sports and Leisure, UK&I, delivering exceptional experiences at Sodexo, the global contract catering and facilities management company employing 420,000 people across 80 countries.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

The ‘ASM Global’ further stated that in announcing Bray’s appointment, ASM Global President and CEO Ron Bension said, “Chris has been responsible for a business portfolio tasked with delivering exceptional experiences at some of the most prestigious sporting and event locations across the United Kingdom, such as the Ascot Racecourse, Chelsea Flower Show, Premier League clubs Brighton & Hove Albion F.C., Newcastle United F.C., as well as the National Gallery and other iconic day visitor experiences across the country. We’re confident that he will execute tremendous value creation, organic growth and new business initiatives.”

Two-year-old ASM Global, which continued its robust expansion during the height of the pandemic, is planning continued growth in Europe.

Exulted Chris Bray, “It’s an exciting time to be joining ASM Global as it accelerates its growth ambitions across the globe. Recent wins in Europe including the Newcastle Gateshead Quays, the 1,700-capacity Derby Arena in Derby, England, Cantù Arena in Italy, and Södra Teatern (theater in Stockholm, Sweden) are testimonials to the exceptional capabilities of our European teams and the confidence that our clients have in our ability to deliver innovative services and world-class live experiences for their guests. I am really looking forward to working with the teams to build upon the great work they have done.”

Within Europe, ASM Global operates many of the region’s marquee properties with a portfolio encompassing eight countries with a leading presence in the United Kingdom, Sweden and Germany.

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