‘Cityzen’s’ ‘Token’ of love for fans

Article posted by Coliseum, March 25^th, 2021

Image: Socios & Man City

English Premier League leaders, Manchester City (UK), has collaborated with Socios.com to launch the Manchester City $CITY Fan Token.

‘Manchester City’ stated that Socios.com is a fan engagement and rewards mobile app built on the Chiliz blockchain. Manchester City fans around the globe will be able to use $CITY Fan Tokens to access VIP rewards, club promotions, games, AR-enabled features and voting rights in certain binding and non-binding club polls on Socios.com.

The Manchester City Football Club is an English football club based in Manchester (UK) that competes in the Premier League, the top flight of English football. Founded in 1880 as St. Mark’s, it became Ardwick Association Football Club in 1887 and Manchester City in 1894. The top-flight club’s residence is the 55,097-capacity Etihad Stadium.

The launch of the $CITY Fan Token also creates a new layer of digital engagement for Manchester City’s global fan base, bringing them even closer to the club they love.

‘Manchester City’ further stated that the great news for City fans is that all existing registered Cityzens will be eligible to receive a free $CITY Fan Token.

Remarked Stephan Cieplik, Senior Vice-President, Global Partnerships Sales, City Football Group, “We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on club initiatives. Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards.”

Added Cieplik, “We recognize the significant interest in blockchain and the opportunity it provides us to engage further our global fan base and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up. We’ve been extremely impressed with how Socios.com has led the way in this space with other European clubs, and we are confident that we have the right platform to succeed and grow together.”

Observed Alexandre Dreyfus, CEO, Chiliz and Socios.com, “Manchester City is leading the race for this season’s title, but they’ve already been honored as the most innovative sports team in the world this year. The club has proven they are ahead of the pack in embracing innovation and will enhance that status further through the $CITY Fan Token. Socios.com and $CITY Fan Tokens will be hugely complementary to City’s global approach, providing fans around the world with unprecedented engagement opportunities, as well as unique digital, and – once restrictions are lifted – real-life rewards and experiences.”

The digital collectibles market is presently enjoying a boom. CoinMarketCap, the world’s most referenced price tracking website for digital assets, has created a page devoted to Fan Tokens minted on the Chiliz blockchain. The total Fan Token market cap recently exceeded $400M. Chiliz $CHZ – the digital currency for sports and entertainment and the native currency of Socios.com – is among the top 35 cryptocurrencies in the world with a market cap of $3.3 billion.

The Manchester City Fan Token is available to purchase via the Socios.com app. Registered Cityzens will receive an offer to claim their free token through a voucher code in due course.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 380 member-exclusive videos with valuable tips for your venue