Club Tigres think-Green-live-Green formula

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Sustainability runs in the veins of the Mexican professional football club – Club Tigres (Mexico) – and Eduardo Miguel Hernández Garcia set store by this initiative of the club.

Always wearing a smile on his face Garcia who is the Brand Director of the top-flight asserts that at Club Tigres they work to improve the environmental impact and raise awareness as regards environmental protection. The club is continuously adopting initiatives that contribute to environmental balance and Garcia and his team is leaving no stone unturned to strive for more sustainable development that takes environmental care into account.

Eduardo Miguel Hernández Garcia is a strategist, creative and passionate about the world of brands. He has 15 years of experience serving in the creative industries. In his projects he always seeks the balance between sensitivity to the value of ideas, constant innovation and orientation to results and conversions. Garcia is currently the Brand Director of the Mexican professional football club – Club Tigres – where he leads marketing, communication, content, and social responsibility works.

In a chat with ‘Coliseum’ Eduardo Miguel Hernández Garcia, Brand Director, Club Tigres, Mexico, proudly says that the Club Tigres home venue – the University Stadium in San Nicolás de los Garza, Mexico – is the first stadium in Mexico with zero waste. Helping them in this ‘Green’ initiative is the global building materials company CEMEX and Regenera. Garcia further states that “we believe in doing things that will make our fans proud of us”.
 

Club Tigres

The Club Tigres – also known as the Tigres UANL – is a Mexican professional football club based in the Monterrey Metropolitan area, Nuevo León, Mexico. The club has spent 60 years in Liga MX, the top division of Mexican football.
 

University Stadium

The 42,000-capacity University Stadium, nicknamed El Volcán, is a football stadium located on the campus of the Universidad Autónoma de Nuevo León in San Nicolás de los Garza, Nuevo León, Mexico, in the Metropolitan area of Monterrey. It serves as the residence of the Club Tigres.

Eduardo Miguel Hernández Garcia begins by providing details of Club Tigres – “Tigres is one of the professional soccer teams in Monterrey (Mexico). The club was established in 1960 and we have turned 65 in 2025 and our stadium is almost 60 years old. We are one of the top four soccer teams here in Mexico. All our matches are a sellout affair.”
 

Green Goals

States Garcia, “We are a club committed towards sustainability. Zero waste is a very definitive term. When you go to a game, you have fun, you enjoy, you eat, you drink but you don’t think about what you are leaving behind. There are lot of things that you leave behind. Even if you put it in the waste bin there is always something that you leave behind and that’s part of our footprint.”

Added Garcia, “First we had to adopt a conscious approach to make our transition to a more sustainable operation. We also had to face challenges in the sense that the Tigres home ground is a very old stadium and we had to evolve. We knew that we could not do everything on our own and so we hired an environmental consultancy firm. We also had to change the fans’ mindset when it comes to environmental matters. We established an environmental baseline in terms of waste, energy, water, and emissions and we had to choose, we had to make a decision on which of these things we have to address more quickly for a better impact. We discovered that 77 percent of the waste generated and not recycled was by polypropylene. That means almost 33,000 beer cups for each game went into the sanitary landfills. It’s a big quantity and that is something that doesn’t disappear and it takes an average little more than 100 years to completely degrade a process that in turn generates greenhouse gas emissions.”

CEMEX and Club Tigres work hand in hand to generate ‘Green’ energy that will produce cement from the consumption of non-recyclable waste as an alternative fuel. The non-recyclable waste will be used as an alternative fuel for producing the cement product at the CEMEX Monterrey Plant facilities.
 

Green Fuel

He further informed, “Together with our partners CEMEX and Regenera we adopted a lot of sustainability steps to become the first zero-waste sports stadium in Mexico. This means we separate our waste through various recycling collection programs and ensure that any waste that cannot be recycled is transformed into alternative fuel. Through a co-processing system we convert the waste from our daily operations and matches into Green fuel which is used in the cement production process.”
 

Communication Campaign

Underscored Garcia, “The communication campaign I think is important because the communication campaign was not just for our operations team to put in extra efforts into our activities after each game but for the fans because nothing bigger than the fans and that is the way we wanted to communicate. The team wore to the field Zero Waste T-shirts to send out the message to help us eradicate waste. We used different materials, we made tutorials, we explained people, we engaged with the people, the fans so that they could be a part of the conversation. Conveying to our fans that we are the first stadium in Mexico to be zero waste is a way of making them feel proud.”
 

Wrap-up

Eduardo Miguel Hernández Garcia wrapped up by stating, “Presently, the Liga MX is seeking to replicate this Green initiative of ours in the rest of the Mexican clubs. There is always something we can do to mitigate our environmental footprint, something very specific. We have made it very clear to our operations team, our food and beverages (F&B) team, everybody has to be very transparent and not hide information. And it is also for good partners like CEMEX and Regenera that the Club Tigres home – the University Stadium – has achieved the feat of being the first zero-waste stadium in Mexico.”

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