College basketball at American Family Field

Article posted by Coliseum, June 22^nd, 2022

Image: Delaware North

Play Ball! Wisconsin Athletics is excited to announce the Aurora Health Care ‘Brew City Battle’, a groundbreaking event featuring both the Wisconsin men’s and women’s basketball teams competing in a doubleheader at the American Family Field in Milwaukee (US) on November 11^th, 2022.

The ‘W’ stated that the first basketball games ever played at the home of the Major League Baseball (MLB) team Milwaukee Brewers, the Wisconsin women’s team (Wisconsin Badgers women’s basketball) will face Kansas State (Kansas State Wildcats women’s basketball) followed by the University of Wisconsin men’s team (Wisconsin Badgers men’s basketball) taking on Stanford Cardinal men’s basketball.

The 41,900-capacity American Family Field is a retractable roof stadium located in Milwaukee, Wisconsin (US), just Southwest of the intersection of Interstate 94 and Brewers Boulevard. It is the home of Major League Baseball’s Milwaukee Brewers, and opened in 2001 as a replacement for the Milwaukee County Stadium.

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Game times and television designations will be announced at a later date.

The ‘W’ further stated that donors to athletics and men’s and women’s basketball season ticket holders will be provided priority access to tickets through pre-sales the week of July 18^th (more details to come in early-July). Tickets will go on sale to the general public on July 26^th. Note that one ticket is valid for both games, and the event is not part of either the men’s or women’s season ticket packages for the 2022-2023 seasons.

Fans can also log on to brewcitybattle.com and register to receive email alerts regarding ticket details, premium hospitality options, unique experiences, and other event information.

The teams will also play in future years, with the Wisconsin women’s team traveling to K-State in 2023 and the Wisconsin men’s squad facing the Cardinal (Louisville Cardinals men’s basketball) in a to-be-determined neutral site in California in 2024. Dates for both future games are to be determined.

Shared Wisconsin Badgers men’s Head Coach Greg Gard, “Playing a game at the American Family Field has been a vision for quite some time and I am so excited to see it become a reality. We want to thank the Brewers and Intersport for their efforts and partnership in bringing this dream to life. We are always looking to play in exciting venues and competitions and the chance to be the first-ever basketball event at the Brewers stadium is going to be an unforgettable experience for both our athletes and fans.”

Shared Wisconsin Badgers women’s Head Coach Marisa Moseley, “We are absolutely thrilled for our team to be competing in the Brew City Battle. This doubleheader with our men’s program is an incredible opportunity for not only our players, but also for our fans to experience Badger basketball in such a unique environment. Being able to play on the home field of the reigning NL Central champions and just down the road from the NBA Champions, sets the stage for a great event. This is an unbelievable platform for girls and women in sports as we celebrate the 50^th anniversary of Title IX and we can’t wait to see you all there.”

Adding a signature event to the opening week of the 2022-2023 college basketball seasons, the Brew City Battle will be the first college basketball event staged in a baseball-only park since San Diego played San Diego State at the 42,445-capacity Petco Park in 2015.

The court at the Aurora Health Care Brew City Battle will be positioned across the infield, with center court near the pitcher’s mound. Temporary seating will be installed just beyond second base along with additional field-level seating around the court to provide a premium fan experience. Tickets for on-field seats will be all-inclusive with a variety of food and beverage options. Additionally, nearly all of the existing seating areas of the American Family Field will be available.

Intersport, a Chicago-based events and marketing agency that also owns and operates the Rocket Mortgage Fort Myers Tip-Off (two-day college basketball tournament held in Fort Myers, Florida) and manages the CBS Sports Classic (annual American college basketball event) during the non-conference season, led creative concepting for the event and will handle all ticketing, marketing and operations for the event. Aurora Health Care, a Wisconsin-based health care provider that offers healthcare services to more than 30 counties in Eastern Wisconsin and Northern Illinois, is the event’s title sponsor. W Partners represented Aurora Health Care in the deal.

The Wisconsin Badgers women’s basketball team is a National Collegiate Athletic Association (NCAA) Division I college basketball team competing in the Big Ten Conference. Home games are played at the 17,230-capacity Kohl Center, located on the University of Wisconsin-Madison campus in Madison, Wisconsin. Ditto with the Wisconsin Badgers men’s basketball team.

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