Dallas Cowboys major home stadium rejig plans

Article posted by Coliseum, August 31^st, 2023

Image: AT&T Stadium, Michael Barera, CC BY-SA 4.0

The National Football League (NFL) team Dallas Cowboys are embarking on nearly $350 million in renovations to their 14-year-old home stadium – the AT&T Stadium in Arlington, Texas (US), with a timetable for completion before the 2026 World Cup arrives in North Texas.

‘The Dallas Morning News’ stated that the team said recently that it has put $150 million into improvements since the stadium opened in Arlington in 2009 and the new upgrades will raise that investment to nearly $500 million.

The Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league’s National Football Conference East division.

Apply for membership

The 80,000-capacity AT&T Stadium is a retractable-roof stadium in Arlington, Texas, United States. It serves as the home of the Dallas Cowboys of the National Football League (NFL), and was completed on May 27^th, 2009.

The 2026 FIFA World Cup™, marketed as FIFA World Cup 26™, will be the 23^rd FIFA World Cup™, the quadrennial international men’s soccer championship contested by the national teams of the member-associations of FIFA. The tournament will take place from June 11^th-July 19^th, 2026.

‘The Dallas Morning News’ further stated that recently, a planning document filed with the Texas Department of Licensing and Regulation showed $180 million in renovations starting January 2^nd that will include an “interior refresh of premium clubs and suites with new millwork and finishes”. Those upgrades were included in the Cowboys’ plan to spend $295 million on improvements which the NFL owners approved in December. Additional investments will occur over the next several years.

New York (US)-based the National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference and the National Football Conference.

The upgrades will bring a “reimagined suite design and finishes including updated technology applications” and create an “all-new look and feel of suite-level corridors”, according to a team announcement.

Cowboys’ owner Jerry Jones said in a statement, “The vision to create, operate and maintain the AT&T Stadium as the world’s best venue of its kind is something that was accomplished by always having an eye on the future. Now, after 14 seasons, that forward thinking to be industry leaders continues to be rooted in our deep commitment to our fans, our partners and our community. It is a reflection of the unparalleled experience and environment we want to provide every time they are here with us for Cowboys games or any of the world-class events that will call the AT&T Stadium home.”

The team also will upgrade the stadium’s massive videoboard to 4K technology, refresh its seven merchandise shops, install more concession and bar locations, create more wellness spaces within the main clubs and upper concourse, and update technology displays around the stadium.

The Dallas-based architectural firm HKS Inc., which designed the stadium, is listed in the State planning document as the architect for the upgrades.

The work isn’t expected to affect the venue’s capacity or cause major interruptions to events.

Dallas is one of 16 Cities that will host matches in the 2026 FIFA World Cup™ men’s soccer tournament, with the AT&T Stadium serving as a game site. The Cowboys are promoting the stadium as a host site for the coveted World Cup final.

The region’s World Cup Bid Committee is also seeking to have Fair Park host the international broadcast center during the tournament and to have Frisco (City in Texas) serve as headquarters for the World Cup teams.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue