Darmstadt 98-Merck KGaA ‘robust’ partnership

Article posted by Coliseum, August 10^th, 2023

Image: Merck-Stadion am Böllenfalltor, Twine333, CC BY-SA 4.0

The Bundesliga club Darmstadt 98 has extended their home ground naming rights deal with the pharmaceutical major Merck and their residence will continue to be known as the Merck Stadium at Böllenfalltor (Darmstadt, Germany).

‘sport.de’ stated that as announced by the Hessians, the contract for the naming rights with the pharmaceutical company Merck KGaA has been extended till 2028.

The SV Darmstadt 98, commonly known as Darmstadt 98, is a German professional association football club based in Darmstadt, Hesse, Germany. The club was founded on May 22^nd, 1898 as FC Olympia Darmstadt. It plays in Bundesliga, the top of the German football league system.

The Merck-Stadion am Böllenfalltor is a football stadium in Darmstadt, Germany sponsored by Merck. It is the home of the Bundesliga club SV Darmstadt 98. The stadium has a maximum capacity of 17,810 following renovation works carried out in 2023.

The Merck Group, branded and commonly known as Merck, is a German multinational science and technology company headquartered in Darmstadt (Germany), with about 60,000 employees and a presence in 66 countries. The group includes around 250 companies. The main company is Merck KGaA in Germany. The company is divided into three business lines: Healthcare, Life Sciences and Electronics. Merck was founded in 1668 and is the world’s oldest operating chemical and pharmaceutical company, as well as one of the largest pharmaceutical companies globally.

‘sport.de’ further stated that the pharmaceutical and chemical company has also extended its naming rights to the top-flight’s youth academy and to ‘The Lilies’ football boarding school.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue