Design ace Krug joins DLR Group ranks

Article posted by Coliseum, February 17^th, 2026

Image: DLR Group

The integrated design firm DLR Group recently announced the addition of Jordan Krug, National Council for Interior Design Qualification (NCIDQ), International Interior Design Association (IIDA) as the Senior Associate and Sports Interiors Leader.

‘DLR GROUP’ stated that in her role Krug leads interiors strategy for DLR Group’s Sports Studio, collaborating with the architects, the engineers and the clients to craft spaces that reflect team identity and enhance the overall fan and athlete experience. Krug brings a wealth of experience designing immersive environments for professional and collegiate sports organizations with a passion for storytelling and integrated design.

The DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation and adaptive reuse. The firm’s promise is to elevate the human experience through design. The company’s promise inspires sustainable design for a diverse group of public and private sector clients, the local communities and our planet.

Observed Don Barnum, AIA, Senior Principal, Global Sports Leader, DLR Group, “Krug’s leadership and expertise in fan experiences and hospitality design will strengthen the DLR Group’s ability to deliver world-class environments for their clients. Her versatility and ability to work across sectors and disciplines provide an invaluable resource to our partners and clients through integrated design.”

‘DLR GROUP’ further stated that Krug joins DLR Group with a proven track record of delivering innovative interior design solutions for the stadiums, the arenas, the training facilities, and the premium hospitality spaces. Her portfolio spans high-end clubs and suites, retail fan experiences and team spaces as well as sports medicine and athletic-focused facilities. She has also contributed to workplace and higher education projects strengthening her ability to create holistic, user-centered environments.

A University of Kansas (US) alumni Krug has achieved her NCIDQ certification and is an active leader in the industry through IIDA. She is passionate about mentorship and building a dynamic interiors group that supports projects nationally and across all DLR Group sectors. Krug finds design inspiration for storytelling through travel and collecting unique pieces from around the world and exploring new perspectives through reading.

A ‘LinkedIn Post By Krug’ stated, “I am excited to share that I have accepted a new position as the Sports Interiors Leader at DLR Group! I am so grateful for the opportunities, past experiences and life changes that have led me here. In the past couple of weeks I have met and felt so welcomed by what feels like far too many people to count.”

“Through this role I am looking forward to leading our sports interiors strategy. I will be focusing on advancing our interiors practice from guiding design vision and strengthening project delivery to mentoring, building and growing a dynamic interiors group that supports the sports projects nationally and across all DLR Group sectors. As someone who is passionate about collaboration and continued growth, I am excited to contribute to a culture of creativity and great design alongside colleagues across disciplines to push our designs even further. I look forward to continuing to work with the clients who trust in the power of design to shape meaningful experiences.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue