Dodger home UNIQLO Field at Dodger Stadium

Article posted by Coliseum, April 1^st, 2026

Image: Dodger Stadium, Jake N., CC BY 2.5

In the 64 years that the Major League Baseball (MLB) team Los Angeles Dodgers home ballpark has opened its doors to the fans it has always been formally known as the Dodger Stadium in Los Angeles, California (US).

‘mlb.com’ stated that the time-honored name isn’t going away but it will be a little longer starting in 2026.

The Los Angeles Dodgers are an American professional baseball team based in Los Angeles (US). The Dodgers compete in the Major League Baseball (MLB) as a Member club of the National League (NL) West Division.

The 56,000-seat Dodger Stadium is a ballpark in the Elysian Park neighborhood of Los Angeles, California, United States. It is the home of the Los Angeles Dodgers of the Major League Baseball (MLB). Opened in 1962, it was constructed in less than three years at a cost of US$23 million.

‘mlb.com’ further stated that the UNIQLO Field at Dodger Stadium was officially christened on the eve of the Opening Day when officials from the Dodgers and Japanese retail giant UNIQLO came together to announce a new partnership that includes the latter acquiring the naming rights to the field at the former’s ballpark.

Yamaguchi (Japan)-based UNIQLO is a Japanese designer and retailer specializing in fast fashion with a focus on casual wear. The company operates 2,543 stores including 794 in Japan and 1,002 in Greater China.

The Founder/Chairman Tadashi Yanai and executives Daisuke Tsukagoshi and Koji Yanai were present on behalf of UNIQLO while Owner/Chairman Mark Walter, President/head honcho Stan Kasten and Manager Dave Roberts were on hand to represent the Dodgers.

Stated Stan Kasten, President-cum-Chief Executive Officer (CEO), Los Angeles Dodgers, “It took a long time with a lot of great people on both sides. We have, I think, two leaders in their fields: The world champion Dodgers, and then, of course, the renowned-around-the-world UNIQLO brand. As Yanai said to me earlier we both aim to be No. 1 in the world and that’s why our partnership was kind of meant to be.”

Kasten then presented Yanai with a home plate signed by the members of the Dodgers and said “symbolic of this being his new home.”

The deal marks UNIQLO’s first major sports partnership in the United States. The company came into the agreement with an awareness of what the Dodger Stadium name means to the people in Los Angeles and did not want to take that away altogether.

Added Koji Yanai, who specializes in sports partnerships at Fast Retailing Company, UNIQLO’s parent company, “The Dodger Stadium has been loved by the fans over many decades so we have to respect that history while expressing our partnership together with the Dodgers. This UNIQLO Field at Dodger Stadium name may be very new for everyone but I hope in the near future the fans will like it and will love it.”

The new name will be displayed around the ballpark: Along the baselines, on the inside of the seating Bowl below the Press Box and, most prominently, on a new sign above the batter’s eye that was unveiled recently.

The batter’s eye or the batter’s eye screen is a solid-colored, usually dark area beyond the center field wall of a baseball stadium that is the visual backdrop directly in the line of sight of a baseball batter while facing the pitcher and awaiting a pitch.

That begged the obvious question from one reporter: If a player goes deep off the UNIQLO sign will he get some sort of gift in return?

Observed Tadashi Yanai, UNIQLO Founder and Chairman, “It’s a very great idea that I was just given there. Definitely, we want to take this into consideration.”

Chimed in Kasten, “We like that idea too.”

UNIQLO will host an event at the ballpark later in the season that will involve a giveaway of items from the company’s LifeWear collection. It will also dedicate sections of select stores in the Los Angeles area to their partnership with the Dodgers.

The partnership also goes beyond the ballpark. The Dodgers and UNIQLO are working together to develop initiatives to benefit the communities in Los Angeles which will be announced at a later date.

Exulted Tadashi Yanai, “Fusing diverse perspectives and values that would constitute your power and strengths. That’s exactly [what] the Dodgers and Los Angeles have and we are so excited to join this family to explore the endless possibilities and opportunities to make this world a better place.”

The Dodgers have had a longstanding presence in Japan that has led to their history of signing the great Japanese talent, from the Japanese professional baseball player Hideo Nomo to their modern-day trio of Shohei Ohtani (hitter and pitcher for the Dodgers), Yoshinobu Yamamoto (pitcher for the Dodgers) and Roki Sasaki (pitcher for the Dodgers). The team established itself as a destination for the Japanese players through its early groundwork.

Now UNIQLO, already a brand with a worldwide presence, is planting roots in Los Angeles with a similar intention.

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