Dynasty pick up minority stake in Liverpool


Liverpool FC with new investment money Image: Coliseum GSVA

The Fenway Sports Group has sold a minority stake in the Premier League team Liverpool F.C. (UK) to the global sports investment firm Dynasty Equity.

‘Evening Standard’ stated that the Fenway Sports Group has been seeking investment for some time, although the sport investment conglomerate denied suggestions it had put Liverpool up for sale almost a year ago, and it is understood this latest move is designed to raise cash to pay off bank debt – more than the club feel comfortable carrying – incurred during the pandemic and capital expenses.

Boston (US)-based the Fenway Sports Group Holdings, LLC, is an American multinational sports holding conglomerate who own the National Association for Stock Car Auto Racing (NASCAR’s) RFK Racing, Major League Baseball’s (MLB’s) Boston Red Sox, the Premier League’s Liverpool F.C., the National Hockey League’s (NHL’s) Pittsburgh Penguins, and a yet-to-be-named Boston team in the TMRW Golf League.

The Liverpool Football Club is a professional football club based in Liverpool, England (UK). The club competes in the Premier League, the top tier of English football. Founded in 1892, the club joined the Football League the following year and has played its home games at Anfield since its formation.

The Anfield is a football stadium in Anfield, Liverpool, England (UK), which has a seating capacity of 54,074 and is currently under expansion to seat 61,276, which makes it the fifth-largest football stadium in England. It has been the home of Liverpool F.C. since their formation in 1892.

New York (US)-based Dynasty Equity is a global sports investment firm co-founded and led by Jonathan Nelson and K. Don Cornwell. With deep industry relationships, extensive investment experience and a creative approach, it provides partnership solutions to support franchises and leagues.

‘Evening Standard’ further stated that the owners’ long-term commitment “remains as strong as ever” and Dynasty’s involvement has been described by sources as “passive” and will not affect the operation of the club in any way nor will it provide funds for a transfer ‘war chest’.

The Fenway Sports Group believes it is important Liverpool remain financially resilient for their long-term ambitions for success on the pitch and the investment is in no way a precursor to a sale.

Maintained Mike Gordon, Fenway Sports Group President, “Our long-term commitment to Liverpool remains as strong as ever. We have always said that if there is an investment partner that is right for Liverpool then we would pursue the opportunity to help ensure the club’s long-term financial resiliency and future growth. We look forward to building upon the longstanding relationship with Dynasty to further strengthen the club’s financial position and sustain our ambitions for continued success on and off the pitch.”

The money will pay off bank debt incurred for the COVID pandemic as well as enhancements to the Anfield Stadium, building the AXA Training Centre, repurchasing the Melwood training ground for the women’s team, and acquisitions during this Summer’s transfer window.

The Liverpool Training Centre in Liverpool, England (UK) is the training ground and academy for Liverpool F.C. Known for sponsorship reasons as the AXA Training Centre, it has been the home of Liverpool’s reserve and youth teams for several years.

The AXA Melwood Training Centre in West Derby, Liverpool (UK) is the training ground and academy for Liverpool Football Club’s Women’s first team (Liverpool F.C. Women), youth teams and academy. It was formerly the men’s first team’s training ground from the 1950s until November 2020.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 250 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

Advertisement Coliseum GSVA News Banner - MatSing
Advertisement Coliseum Summit news banner - NEXO