Etihad Stadium meet-eat-drink space for fans

Article posted by Coliseum, August 19^th, 2022

Image: Manchester City

The Premier League club Manchester City F.C. (UK) is delighted to unveil a redesigned concourse area in the South Stand of its residence – the Etihad Stadium – as part of its ongoing commitment to enhance the matchday experience for fans.

‘Manchester City’ stated that the club has carried out extensive works over the Summer period including a complete redesign of an area of the concourse to create multiple spaces for fans to meet, eat and drink prior to kickoff.

The Manchester City Football Club is an English football club based in Manchester (UK) that competes in the Premier League, the top flight of English football. Founded in 1880 as St. Mark’s, it became Ardwick Association Football Club in 1887 and Manchester City in 1894.

The City of Manchester Stadium in Manchester, England, also known as the Etihad Stadium for sponsorship reasons, is the home of Premier League club Manchester City F.C. with a domestic football capacity of 53,400, making it the fifth-largest in the Premier League and 10th-largest in the United Kingdom.

‘Manchester City’ further stated that the new concourse area will have varied seating and standing areas, multiple screens to give fans the best views of the matchday entertainment on offer and a disc jockey (DJ) booth that will play out music and set lists selected by fans, which will all form part of the matchday buildup.

In addition to creating new entertainment experiences, the concourse area will benefit from upgraded food and beverage stalls which will enable a quicker speed of service for fans ahead of kickoff and at halftime. Fans will also have the option of using new self-service vending machines giving them greater flexibility when selecting food.

The new concourse areas will remain open after full-time for fans who wish to extend their matchday experience at the Etihad Stadium.

Alongside the concourse area, the club has launched a new bar in Level 2 of the East Stand of the stadium. ‘Kits’ offers fans an opportunity to enjoy the match in a contemporary styled sports bar adorned with some of the City’s best-known and popular shirts throughout the decades. For the first time, fans at the Etihad Stadium will also have the option of enjoying a pint that they have poured themselves from the club’s all new self-service beer taps.

Commenting on the new matchday experiences on offer at the Etihad Stadium, Danny Wilson, Managing Director, Manchester City Operations, said, “Ensuring that our fans have the best experience possible when they visit Manchester City continues to be our priority, and we are delighted to be introducing new developments to the Etihad Stadium to broaden the range of options available to fans on matchday. The enhanced stadium concourse area in the South Stand and the introduction of ‘Kits’ in the East Stand, together with existing offerings such as City Square, Manager’s Corner and The Ardwick, have all been designed with fans in mind, to provide them with tailored experiences and the best in entertainment to make their matchday extra special.”

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue