Fleetwood Town has appointed TicketCo as ticketing partner

Article posted by Coliseum, May 12^th, 2026

Image: Fleetwood Town FC

Fleetwood Town has appointed TicketCo as the club’s new ticketing partner ahead of the 2026/27 season.

Fleetwood Town said the new partnership will see TicketCo deliver an enhanced fan experience for supporters at Fleetwood, powered by market-leading technology.

Fans will benefit from a streamlined platform to purchase both season tickets and match tickets for fixtures at Highbury, ensuring greater engagement throughout their journey with the club.

Fleetwood Town Football Club is a professional association football club based in Fleetwood, Lancashire, England. The team competes in EFL League Two, the fourth level of the English football league system.

The club’s home is the 5,327 capacity Highbury Stadium in Fleetwood, Lancashire, England, with Wyre Borough Council as the landlords.

For the remainder of the 2025/26 campaign, all supporters will continue to use the club’s existing Ticketmaster ticketing system, with no changes in place for the current season. Fans do not need to take any action at this stage.

Full details on 2026/27 Onward Cards, including pricing, will be confirmed in due course ahead of sales opening.

Fleetwood Town has appointed TicketCo as part of the club’s ongoing commitment to improving the supporter experience, both online and on matchdays.

The new system will provide the Cod Army with a more streamlined and user-friendly way to purchase and manage tickets, while also helping the club better understand and engage with supporters.

TicketCo’s technology will simplify the ticket-buying process and allow supporters to access tickets more easily, including the option to purchase matchday tickets from Poolfoot Farm, the club’s training ground, from next season.

Fleetwood Town has appointed TicketCo to align with sister club Waterford FC, who operate under the same ownership group and also use the TicketCo platform.

TicketCo has grown rapidly across the UK and Ireland and works with a number of sports organisations across Europe. In its home market of Norway, the company partners with several leading clubs, including Bodø/Glimt.

Fleetwood Town Chief Operating Officer Ryan Vaughan believes the move is an important step forward for the club and its supporters.

“We’re always looking for ways to improve the experience for our supporters, whether that’s at Highbury, online or at Poolfoot,” .

“There’s no change for the remainder of this season, and supporters don’t need to do anything differently right now.

“Looking ahead, this gives us a more flexible and modern system that reflects how fans now buy and manage their tickets, and will help us continue to strengthen our connection with the Cod Army.”

Clare Kenny, Chief Commercial Officer and Board Member at TicketCo, added, “It has been a pleasure working closely with Fleetwood Town throughout this process, and we’re delighted to be launching this partnership ahead of the new season. At TicketCo, we are committed to delivering the best fan journey in the EFL.

“With season ticket sales opening soon, we’re excited to welcome Fleetwood fans onto the platform and to work collaboratively with the club to continually enhance the supporter experience, both now and in the seasons to come.”

Continue following Coliseum for the latest updates on sports venues, stadiums and arena business news worldwide.

Coliseum is dedicated to building a global community of sports and entertainment venue professionals helping create better and more profitable venues.

Become a member of the Global Sports Venue Alliance and connect with stadiums, arenas and industry experts from around the world. Apply for membership through the Global Sports Venue Alliance and access the 365Coliseum Business platform.

Watch 500+ member-exclusive videos with valuable tips for your venue