Georgia mixed-use promises fun-frolic galore


ASM Global to operate proposed Atlanta arena Image: SCI Architects

The Gathering at South Forsyth (an 84-acre mixed-use development in Georgia, US) recently announced the selection of ASM Global as the operator for its visionary 700,000-square-foot, 18,500-capacity arena.

‘’ stated that the ASM Global, the world’s largest venue management company and operator of major National Hockey League (NHL) venues such as the 20,000-capacity Arena in Los Angeles, California (US) and the 20,000-capacity T-Mobile Arena in Paradise (US), brings unparalleled expertise in managing prestigious entertainment, sports and exhibition venues across five continents.

The Gathering at South Forsyth is an 84-acre mixed-use development designed to be a world-class entertainment hub and the gateway of South Forsyth County, Georgia (US).

Los Angeles (US)-based ASM Global is the world’s largest venue management and services company operating some of the most prestigious entertainment, sports and exhibition venues spanning five continents, with a portfolio of more than 300 stadiums, arenas, convention centers, entertainment districts, theaters, amphitheaters, and equestrian and recreational centers.

Remarked Vernon Krause, President and head honcho of Krause Sports and Entertainment, “The ASM Global’s unparalleled track record in top-tier venue management aligns perfectly with our goal of pursuing an NHL franchise for North Georgia. Metro Atlanta’s passionate sports culture, economic strength and continued population growth makes it an ideal market for a professional hockey team. We envision The Gathering at South Forsyth as the premier entertainment hub for North Georgia, and selecting the ASM Global as our operating partner reinforces our commitment to excellence. We trust their ability to deliver exceptional experiences to fans and elevate the cultural landscape of the Forsyth County.”

Des Moines, Iowa (US)-based the Krause Sports and Entertainment is a group led by Vernon Krause that is building an 18,500-seat NHL-style arena in Forsyth County, Georgia, North of Atlanta (US). The arena will have facilities for hockey and skating, and will also establish a community ice center.

‘’ further stated that the ASM Global will be involved in all aspects of the arena’s design and planning and will enhance the fan experience for the concertgoers, the sports enthusiasts and the attendees of various events hosted at the arena, including high school graduations and other local occasions.

Maintained Liam Thornton, Executive Vice-President (VP) of Strategy and Development, ASM Global, “We are honored to have been selected to collaborate with the Krause Sports and Entertainment in managing what promises to be one of the world’s premier arenas. Our goal is to set a new standard for excellence in Georgia’s entertainment landscape and create memorable moments for all who visit The Gathering at South Forsyth.”

The arena will serve as the cornerstone of a vibrant mixed-use development and entertainment complex, encompassing multifamily units, single-family homes, considerable office and retail space, hotels, a Forsyth County Fire Department fire station, a Forsyth County Sheriff’s Office precinct station, and a 1.2-mile extension to the Big Creek Greenway trail system that will provide a missing link to create a 27-mile connected trail. Additionally, the Krause Sports and Entertainment is committed to establishing a community ice center, featuring facilities for hockey and skating, at a location to be determined in conjunction with the county.

The Forsyth County anticipates that The Gathering at South Forsyth will emerge as the cultural and economic heart of the region. The arena will offer a variety of entertainment options catering to diverse interests and audiences. From concerts to sporting events, family-friendly entertainment like ice shows and spectacles, exhibitions and community events, there will be something for everyone at The Gathering at South Forsyth.

The Gathering at South Forsyth’s development team will hold a public participation meeting on March 19th, 2024, at 6:30 pm at the Lanier Technical College in Cumming. The members of the community are welcome to attend to hear the latest news about the development’s plans and progress and provide their input. The Lanier Technical College is located at 3410 Ronald Reagan Parkway in Cumming, Georgia.

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