The Gathering at South Forsyth clear foresight


New entertainment district for Atlanta Image: SCI Architects

Vernon Krause, the head honcho of the Krause Auto Group, has a vision for South Forsyth, Georgia (US). That vision will create a world-class entertainment hub for North Georgia including best-in-class dining, local and high-end retail, a boutique and business hotel, a community center, varied residential options, and an arena designed to host a range of top-tier events – from regional meetings to premier concerts and sporting events to countywide middle and high school graduations.

‘EINPRESSWIRE’ stated that located at the intersection of the Ronald Reagan Boulevard and Union Hill Road along Georgia 400, the site was originally zoned for a regional mall development more than 15 years ago. The previous owner created five access points and completed infrastructure updates but plans to develop the site never came to fruition and the land has since sat empty.

Georgia (US)-based the Krause Auto Group is a collection of family-owned dealerships across Florida, Georgia, North Carolina, and South Carolina. Founded in 1991, it has now grown to 12 dealerships and over 900 employees across four States. The Group take pride in the long-term success of its employees.

‘EINPRESSWIRE’ further stated that Krause, who is a longtime resident of North Georgia and has businesses throughout the region, envisioned creating a place for community members to meet and enjoy life. He began scouting locations in Fulton and Cobb counties when the Forsyth County Commissioner Alfred John suggested the location at the gateway to the South Forsyth County. Dedicated to seeing his vision become a reality, Krause purchased the 100 acres and formed a team to bring that vision to life.

The Gathering at South Forsyth is a 100-acre mixed-use development designed to be a world-class entertainment hub and the gateway into South Forsyth County, Georgia, US.

Commented Krause, “The community of South Forsyth holds great meaning for me. As a global entertainment hub, The Gathering at South Forsyth will provide residents, employers and visitors with the ability to see their favorite musician, experience a family-friendly ice show or eat at a James Beard (American chef)-awarded restaurant without having to sit in their car for hours. The development will include the best in advanced technology, sustainability, walkability, and connectivity – all within a comfortable and accessible setting.”

Added Alfred John, Chairman, Forsyth County Commission, “The Gathering at South Forsyth will be an economic driver like no other. It will enhance what our County currently offers with an added focal point for world-class events, shopping and dining, and it will generate thousands of jobs both during, and after, construction. In addition, for the first time, our students and their families will be able to celebrate milestone achievements like graduations without limitations or being forced to travel outside the County’s boundaries. This best-in-class development will create a halo effect that will raise the County’s visibility and provide added economic growth opportunities.”

Explained Laura Semanson, Forsyth County Commissioner, “This project will be of a similar caliber to other successfully executed mixed-use developments like Avalon and Halcyon. The vision is to create a village that makes use of the natural landscape surrounding the property. New transportation improvements in this area including the extension of the Ronald Reagan Boulevard, the widening of McGinnis Ferry Road and the new interchange on 400 at McGinnis Ferry will mitigate traffic impacts in the area. Finally, it will provide the County with significant added tax revenue that will benefit every resident with long-term economic viability.”

The Avalon is an 86-acre mixed-use development in the heart of Alpharetta, Georgia.

Halcyon, a mixed-use development project in the South Forsyth County in Georgia the mold of Alpharetta’s Avalon.

On April 25th, The Gathering at South Forsyth’s development team will file a request for an overlay district. Currently, the development plan includes 1.6 million square feet of commercial and retail space, a 750,000 square foot arena, a 100,000 square foot community center, a 7,500 square foot fire station, 450 hotel rooms with meeting spaces, and residential units to help support the project.

The project will be introduced on April 25th at the Forsyth County Commission work session at 2 pm. The public engagement listening sessions will be scheduled for May.

The Gathering at South Forsyth development team includes Dovin Ficken LLC, legal counsel, Stafford Sports, the owner’s representative, Nelson, land planning, JLL, real estate advisors, SCI Architects, arena architects, Kimley-Horn, civil engineering, and Stone Planning, economic impact research.

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