Hampel joins Two Circles inner ‘circle’

Article posted by Coliseum, July 31^st, 2024

Image: Two Circles

The international sports marketing agency Two Circles has announced the appointment of Andrew Hampel as a Senior Advisor.

‘twocircles.com’ stated that Hampel has enjoyed a highly successful career in the sports business and has held senior positions at major industry players such as the IMG and Legends and he is also the Founder of the International Stadia Group (ISG – a London-based sports and entertainment company).

Founded in 2011, London (UK)-based Two Circles is an international sports marketing agency that leverages data to help sports organizations grow their revenue and know their fans best.

London (UK)-based the IMG is a global sports and culture company. They work with organizations, rights holders and their self-owned properties to leverage the intrinsic value in their assets, brands and fandom.

Founded in 2008, New York (US)-based Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ – offering the clients and the partners a 360-degree service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

‘twocircles.com’ further stated that Hampel brings extensive experience in helping the rights holders grow and maximize the value of their rights across a broad spectrum of commercial activities. In a career spanning several decades of dramatic change in the sports world he has consistently demonstrated his ability to drive growth and create enduring value for the clients and the partners.

During his time at the IMG, ISG and latterly Legends, Hampel has developed a proven track record of identifying, developing and managing long-term high-profile partnerships and initiatives to benefit both the rights holders and the brands. At the IMG, Hampel worked across multiple disciplines and sports and held key leadership positions ultimately as a leader of the agency’s business in Europe, Middle East and Africa (EMEA) and a member of the global Executive Committee.

On leaving IMG, he founded the ISG which he grew into the leading stadium advisory and sales agency in Europe. When Legends acquired the ISG he became the President of Legends International, a tenure that saw him further strengthen his reputation as a visionary leader playing a pivotal role in expanding the company’s global footprint and enhancing its service offerings.

Hampel’s deep understanding of the sports and entertainment landscape, combined with his experience in stadium and venue development, financing and long-term revenue strategies, will significantly bolster Two Circles’ capabilities in these areas.

Exulted Gareth Balch, head honcho and Co-Founder of Two Circles, “We are thrilled to welcome Andrew to the team. Andrew’s extensive expertise in stadium and venue development, coupled with his proven success in building long-term relationships with the major rights holders, will be invaluable as we continue to enhance our services and deliver exceptional value to our clients. His strategic insights and industry knowledge will undoubtedly strengthen our team and help us achieve our ambitious goals.”

Added Hampel, “I am excited to join Two Circles and work alongside a team that is already at the forefront of data-driven sports marketing. The opportunity to leverage my experience aligns perfectly with Two Circles’ vision and goals. I look forward to contributing to the company’s continued success and helping to drive impactful results for our clients.”

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