NYCFC Queens home Legends prescription


NYCFC appoints Legends Image: NYCFC and Legends

The Major League Soccer (MLS) team New York City FC recently announced that it has selected the global premium experiences company Legends to manage all sales efforts for suites and premium seating for its new stadium to be constructed at Willets Point in Queens, New York (US).

‘NEW YORK CITY FC’ stated that from now through the stadium’s opening in 2027, Legends will provide the club with strategic consulting and go-to-market analysis, product design and development consultation, strategy and execution for premium and suite sales, initial valuation work and valuable marketplace insights. Additionally, Legends will hire and build a dedicated team for the New York City FC based in New York to focus on all sales and service execution.

The New York City Football Club, also known as the New York City FC and shortened as NYCFC, is an American professional soccer club based in New York City (US). The club competes in Major League Soccer (MLS) as a member of the Eastern Conference.

The 46,537-capacity Yankee Stadium is a baseball stadium located in Bronx in New York City (US). The stadium is the home ballpark for Major League Baseball’s (MLB’s) New York Yankees as well as the home venue for the New York City FC of Major League Soccer (MLS).

Founded in 2008, New York (US)-based the Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions – offering the clients and the partners a 360-degree service solution platform to elevate their brand and execute their vision.

Currently, Legends works with the marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment.

The New York City FC Stadium is a proposed soccer-specific stadium to be built in Willets Point in the New York City borough of Queens (US) for the New York City FC of Major League Soccer (MLS), who currently play their home games at the Yankee Stadium and also at the 41,800-capacity Citi Field in New York. Construction is scheduled to begin in the Summer or Fall of 2024 and is expected to be completed in 2027.

Informed Brad Sims, New York City FC head honcho, “Our goal is to build and create the best stadium and fan experience in all of Major League Soccer, and we’re confident that Legends’ unmatched expertise in this space will help us accomplish this objective. We’re excited to bring them on board as we work to build New York City’s first-ever soccer-specific stadium.”

Maintained Mike Ondrejko, President, Legends Global Sales, “Our team is excited for this incredible opportunity to combine our deep knowledge in the New York market and experience in global football to bring New York City FC’s vision to life in their new stadium. It is a privilege to work alongside Brad and his team at the New York City FC to imagine the possibilities in the first-ever soccer-specific stadium in New York City and serve their supporters by delivering a best-in-class experience.”

‘NEW YORK CITY FC’ further stated that the new stadium will be 100 percent privately-financed, seat approximately 25,000 people and be the first fully electric sports stadium in New York City and all of Major League Soccer. The New York City FC’s stadium will also be part of a new, 23-acre neighborhood at Willets Point, Queens developed by the Queens Development Group – a joint venture of the Related Companies and Sterling Equities. The neighborhood will be anchored by 2,500 new 100 percent affordable housing units, a new 650-seat public school, a brand-new hotel, and more than 150,000 square feet of public open space.

The Major League Soccer is a men’s professional soccer league sanctioned by the United States Soccer Federation (the official governing body of the sport of soccer in the United States), which represents the sport’s highest level in the United States. The league comprises 29 teams – 26 in the United States and 3 in Canada – since the 2023 season. The MLS is headquartered in Midtown Manhattan.

New York (US)-based the Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 45 years ago, Related is the largest private owner of affordable housing and a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing, and sales.

New York (US)-based the Sterling Equities is a diversified, family-run group of companies. Its portfolio is focused on holdings in the real estate, sports and media.

The Willets Point redevelopment project is estimated to generate $6.1 billion in economic activity, create 1,550 permanent jobs and 14,200 construction jobs.

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